Email Lead

Software Guidance & Assistance, Inc., (SGA), is searching for an Email Lead for a CONTRACT assignment with one of our premier Hospitality clients in Orlando, FL (Hybrid).

Job Summary
As an Email Lead, you will play a crucial role in creating and optimizing email campaigns to deliver engaging and impactful messages to our audience. Leveraging your email knowledge and best practices, you will collaborate with cross-functional teams to enhance the overall effectiveness of our email marketing initiatives. Your expertise will contribute to the creation of visually appealing and effective emails, ensuring a dynamic and personalized experience for our owners. The ideal candidate is a technical minded, strategic thinker with strong organizational and communication skills. They are well versed in email best practices and know how to put together email content in a simple, yet effective way.

Responsibilities:

• Responsible for planning, executing, and optimizing end-to-end email marketing campaigns. (45%)
• Collaborate with greater digital marketing team and stakeholders to align on an email calendar and maintain the projects within it. (15%)
• Continue to test and learn. Analyze past email campaigns for insights and learnings, then share with greater team and stakeholders. (15%)
• Work with technical email team to continue to innovate and iterate on the technical capabilities in email, creating more streamlined processes and better results. (15%)
• Create presentations showcasing the wins and learnings in email, and share with leadership and or stakeholders. (10%)

Required Skills:

• Bachelor's degree in marketing, communications, or relevant experience accepted in lieu of degree.
• 3+ years of work experience in email marketing or other relevant work experience.
• Experience with email marketing platforms- Responsys, Silverpop, Message Gears, Send Grid. Salesforce Marketing Cloud experience preferred.
• Knowledge and experience with project management tools, Jira preferred.
• Experience with marketing tagging and tracking platforms such as Google Analytics, Google Tag Manager, Adobe Analytics is preferred.
• Solid understanding of HTML and CSS coding specific to email.
• Experience working with mobile first and responsive design email templates and strategies.
• Experience with 3rd party email tools such as Litmus, Sparkpost, MovableInk, and a working knowledge of how to best use these tools.
• Basic proficiency in AmpScript or similar personalization language.
• Deep understanding of compliance principles- CAN-SPAM, GDPR, and other email laws and best practices.
• Knowledge of email testing and optimization approaches.
• Capability to collaborate with multiple stakeholders to effectively manage expectations, build trust, and achieve high client satisfaction.
• Proficiency in delivering results within tight deadlines in a dynamic business environment.
• Strategic thinking and problem-solving abilities, with a focus on achieving business outcomes.
• Ability to coordinate, prioritize, and accomplish multiple tasks in a fast-paced atmosphere with minimal supervision.
• Exceptional attention to detail and commitment to delivering high-quality work.

Preferred Skills:

• Salesforce Marketing Cloud
• Jira
• Adobe Analytics
• Understanding of SQL is a plus, but not required.
• Salesforce certifications are a plus, but not required.

SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at .

SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company to request an accommodation or assistance regarding our policy.