We are looking to hire a strong Performance Marketing Analyst who has experience with CPG and Retail
Experience: 3–5 years
Qualifications
3–5+ years of experience in eCommerce, marketing analytics, or retail media analytics
Strong understanding of Amazon and or Walmart advertising ecosystem
Proficiency in:
Excel (advanced)
Data visualization tools (Power BI, Tableau, Looker)
SQL (preferred)
Role Summary
This role will serve as an analytics partner to the Performance Marketing team, supporting Directors and Managers across categories and priority retail media channels.
The analyst will translate campaign, audience, and retail data into actionable insights that drive performance, improve efficiency, and inform full-funnel media strategy.
The ideal candidate is both data-driven and business-minded, with the ability to connect media performance to broader eCommerce outcomes including traffic, conversion, and total sales while navigating nuances across different retail ecosystems.
Key Responsibilities
Media Performance Analytics & Optimization
Analyze performance across Sponsored Ads, DSP and video campaigns across portfolios
Monitor and interpret core KPIs including ROAS, TACOS, CPC, CTR, CVR, impressions, and share of voice
Identify performance drivers and provide actionable recommendations across keywords, audiences, and campaign structure
Support Performance Marketing Managers with insights to guide optimizations executed by agency partners
Lead performance analysis for key tentpole events (e.g. Prime Day, Cyber Week) across both business units
Measurement & Incrementality
Evaluate performance across the full funnel, including the impact of upper-funnel media on lower-funnel outcomes
Analyze the relationship between media investment and business outcomes including traffic, conversion, and total sales
Support incrementality analysis using trend analysis, campaign comparisons, and AMC and Scintilia-based insights
Audience & Consumer Insights
Analyze customer journeys, path-to-purchase, and cross-channel exposure
Develop audience insights to inform prospecting and retargeting strategies
Identify opportunities to improve reach, frequency, and conversion through audience segmentation
Search & Organic Performance
Analyze keyword and search performance to identify high-value terms and coverage gaps
Monitor organic rank, share of search, and paid vs. organic interplay
Retail & Media Integration
Connect media performance with retail fundamentals, including pricing, promotions, inventory, and PDP quality
Analyze the relationship between media-attributed and total sales to assess media contribution and overall business impact
Diagnose performance drivers holistically and surface cross-BU insights and best practices
Competitive & Category Insights
Monitor competitor activity across pricing, promotions, keyword bidding, and share of voice
Analyze category trends and search behavior to identify growth opportunities
Provide insights to inform cross-category strategy and investment decisions
Reporting & Analytics Infrastructure
Build and maintain scalable dashboards tracking media and retail performance across both BUs
Support automation of recurring reporting and KPI tracking
Ensure consistency across data sources (Amazon, Pacvue, Profitero, Stackline, etc.)
Deliver clear, concise insights tailored to different stakeholders
Planning & Forecasting Support
Support campaign and tentpole event planning through historical analysis and trend insights
Assist in modeling expected performance and budget scenarios across categories
Deliver post-event analyses with actionable recommendations for future optimization
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