Marketing Strategist

Job Description
We are hiring a full-time Marketing Strategist to lead and evolve digital marketing initiatives for an established lender. This organization operates in a highly regulated financial services environment and relies on a modern, Salesforce-centered marketing ecosystem to support borrower acquisition, brand credibility, and long-term growth. This role sits at the intersection of SEO, Online Reputation Management (ORM), and marketing automation, with Salesforce CRM as the foundational platform. You'll own strategy, guide execution, and lead a small internal team and/or external partners to deliver measurable, compliant, and scalable results.
Required Skills & Experience
5+ years of experience in digital marketing strategy
Deep expertise in SEO, Online Reputation Management (ORM), and marketing automation
Strong hands-on experience with Salesforce CRM
Experience integrating marketing automation platforms with Salesforce
Mortgage or financial services industry experience (required)
Experience managing internal team members and/or external partners
Strong analytical, metrics-driven, and structured approach to marketing
Comfort operating in regulated, enterprise-scale environments
What You Will Be Doing
Own the strategic roadmap for SEO, ORM, and marketing automation initiatives
Proactively identify opportunities to improve performance, efficiency, and scalability
Develop and oversee enterprise-grade SEO strategy across technical, on-page, off-page, and content efforts
Guide keyword research and competitive analysis aligned with mortgage borrower intent
Lead ORM strategy to protect and strengthen brand credibility at scale
Serve as the marketing owner of marketing automation systems and platforms
Design and optimize automated workflows integrated with Salesforce CRM
Apply strong understanding of mortgage products, borrower journeys, and regulatory requirements
Strategy & Platform Breakdown
30% SEO Strategy & Organic Growth
25% Marketing Automation & Salesforce CRM
20% Online Reputation Management (ORM)
25% Leadership, Strategy & Cross-Functional Collaboration
Daily Responsibilities
45% Hands-On Strategy & Optimization
30% Leadership, Oversight & Partner Management
25% Cross-Functional Collaboration & Reporting
The Offer
You will receive the following benefits:
Medical, Dental, and Vision Insurance
Paid Vacation Time
401(k)

Applicants must be currently authorized to work in the US on a full-time basis now and in the future.