Marketing Software and AI Marketing Engineer

Location- Remote

The Marketing Software and AI Marketing Engineer will serve as the technical architect and builder for an evolution in Martech and Marketing Operations, with a focus on AI transformation. This is a hands-on role ideal for a full-stack software engineer experienced with AI agents and APIs. You will build, deploy, and maintain the tools that power AI-assisted marketing workflows, from LLM-based agents to Martech automation. Using your software engineer foundation with an experimental mindset, you ll work closely with both internal and external stakeholders, and Hasbro s global marketing, IT, and governance teams to bring real-world use cases to life. This includes both net-new development and the systems needed to support scale: instrumentation, QA, compliance, and version control.



Key Responsibilities

• Build and deploy automated agents for marketing use cases (content generation, copy assistance, personalization, automation)
• Develop and maintain prompt chains, context profiles, and secure API wrappers
• Integrate with Hasbro s Martech stack (CRM, CMS, analytics, data warehouses)
• Own the AI deployment lifecycle: prompt versioning, rollback support, sandboxing, validation and performance monitoring
• Design instrumentation and success metrics to evaluate agent performance and content quality
• Support data governance, QA, and compliance with internal policies and external regulations
• Document systems, deployment protocols, and technical standards for future scaling Qualifications
• 3-6 years in software engineering, with proven success in defining test cases and making designs or architectures
• AI tooling and applied ML development
• Proficient in Python, JavaScript/TypeScript, APIs, Git, and cloud services (AWS, Azure, or Google Cloud Platform)
• Experience with OpenAI, Claude, Bedrock, LangGraph, or similar frameworks
• Experience with LLM validation tools such as Ragas or DeepEval as well as non-LLM-as-a-judge approaches
• Skilled in experimentally driven human-computer interaction (HCI) or data analytics/data science with good eye for design and ability to create valid experiments identifying assumptions, limitations and theoretically grounded predictions
• Familiarity with marketing systems, user workflows, and enterprise security best practices
• Ability to translate marketing concepts into modular, testable systems
• Strong ownership mindset and comfort operating in pilot-to-scale environments