GEO AI Search Manager Fully Remote

GEO (AI Search) Manager

Great long-term opportunity with an industry leader that is seeing their business accelerate!

RESPONSIBILITIES:

• Assist/lead the creation and execution of GEO strategy, integrating generative search readiness into existing SEO, content, and product workflows.
• Translate emerging LLM behaviors, AI search features, and ecosystem shifts into actionable enterprise initiatives and product features.
• Define the reporting and measurement framework for GEO, including custom KPIs such as AI citation share, answer-engine visibility, and generative query coverage.
• Partner with the Director, SEO & ASO to guide long-term vision for search discoverability in AI environments.
• Build internal alignment across Marketing, Product, and Technology teams to embed GEO best practices globally.
• Develop a deep understanding of LLM levers the content, structure, and technical signals influencing model training, retrieval, and response ranking.
• Collaborate with content teams to ensure site and destination content is structured, entity-rich, and optimized for machine comprehension.
• Partner with technical SEO and engineering teams to strengthen structured data, API accessibility, and entity mapping to improve AI indexability.
• Design and run controlled experiments to evaluate how changes in content architecture, data exposure, or prompt structures affect generative visibility.
• Define and maintain new GEO KPIs in collaboration with Analytics (Adobe, Tableau, GSC, BigQuery, etc.).
• Build dashboards to track performance across AI search platforms (e.g., AI Overview impressions, LLM citations, brand mentions).
• Conduct competitive and market analyses to identify patterns in generative visibility and inform future content or technical enhancements.
• Partner with Product and Engineering to ensure platforms (including MCP servers, APIs, and content delivery systems) are AI-crawlable and entity-aware.
• Support development of scalable solutions for structured data, metadata, and API-based content distribution to AI models and answer engines.
• Collaborate on product roadmap discussions where SEO and GEO capabilities intersect (e.g., content modules, structured data feeds, headless CMS integrations).
• Educate internal stakeholders on GEO trends, LLM behavior, and evolving AI search opportunities.
• Develop playbooks, training materials, and workflows to help regional and brand teams apply GEO best practices.

This is a 12-month contract with a possibility to convert to direct-hire. You can live anywhere and work 100% remotely as long as you are willing to work EST hours.

REQUIRED SKILLS:

• 5-8 years of Director/Senior Manager experience in SEO, digital strategy, and technical search optimization, with a focus on enterprise-scale websites
• Strong understanding of how LLMs,generative AI search, and how models retrieve, summarize, and rank information
• Proven ability to design measurement frameworks and KPIs for emerging digital channels.
• Solid grounding in structured data, schema markup, entity optimization, and API integration.
• Experience collaborating cross-functionally across marketing, analytics, and product/engineering teams.
• Excellent communication and storytelling skills; able to translate technical insights into strategic recommendations.

PREFERRED SKILLS:

• Familiarity with MCP (Model Context Protocol) servers, APIs, and headless CMS architectures.
• Experience working with enterprise analytics stacks (Adobe Analytics, Tableau, GSC, Looker, BigQuery), as well as LLM visibility tracking platforms.
• Prior experience in product management, experimentation, or AI-driven content systems.

Must be authorized to work in the US. Sponsorships are not available.