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Pega CDH Campaign Analyst

Hybrid in Vienna, VA, US • Posted 5 hours ago • Updated 5 hours ago

Full Time

Hybrid

$40 - $50/hr

Smksoft

Fitment

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Job Details

Skills

("Pega CDH" OR "Pega Customer Decision Hub" OR "Next Best Action" OR NBA) AND ("marketing campaign" OR campaign OR personalization OR targeting OR decisioning) AND ("Salesforce Marketing Cloud" OR SFMC OR ESP) AND (SQL OR Databricks OR Tableau OR "Power BI") AND (Agile OR "user stories" OR QA OR testing OR deployment) AND ("data analysis" OR analytics OR profiling OR simulation)

Summary

Role Overview

Support the development and execution of targeting strategies and marketing campaigns in channels enabled by Pega Customer Decision Hub (CDH).

Build, launch, and optimize Next Best Action campaigns across inbound and outbound channels through member profiling, experimentation, and performance analysis.

Own the day-to-day campaign operations lifecycle from requirements and approvals through QA/testing, deployment, and post-launch monitoring and issue resolution.

Partner with marketing product strategists, business stakeholders, compliance, and cross-functional Agile teams to achieve positive member experience and business outcomes.

Job Responsibilities

Support the development and execution of Next Best Action strategies using Pega Customer Decision Hub (CDH)
Translate marketing requirements into CDH interaction strategies, targeting criteria, and personalization logic
Assist with coordinating and optimizing member communications across inbound and outbound channels
Create and refine user stories and documentation to support next best action implementations
Run simulations and perform basic analysis of decisioning results to evaluate performance and business impact
Troubleshoot routine Pega CDH issues and collaborate with technical teams to resolve integration or data concerns
Manage multiple marketing tasks and deliverables to ensure timely execution of initiatives

Qualifications

Working knowledge of Pega CDH, Salesforce Marketing Cloud, or similar ESP/decisioning technology platforms
Experience collaborating with cross-functional technical and business teams
Ability to quickly learn new concepts, tools, and technologies related to marketing decisioning and analytics
Familiarity with marketing campaign processes, data analysis, and lifecycle management
Experience with analytics tools or data platforms (e.g., SQL, Databricks, Tableau, Power BI)
Strong analytical, problem-solving, and communication skills
Bachelor s degree in Marketing, Business, or equivalent experience

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

Dice Id: RTX1d4c47
Position Id: JP00016975
Posted 5 hours ago

Company Info

About Smksoft

SMKSoft offers consulting and delivery service to enable digital transformation for business needs that offers a low-risk, predictable, assured standards and
cost competitive choice for implementing or upgrading solutions.
SMKSoft provides services to different industries such as Banking, Insurance, Healthcare, Manufacturing , Retail , Pharma and Government Service (Federal and Local) as well.

The team comprises of engineers and project managers with software Implementation and domain expertise to help you effectively deploy the solutions. SMKSoft understands the complexities and risks associated with IT implementation projects.

Our experience with utilities around the world has secured a proven track record of implementation success with teamwork at the heart of SMKSoft s approach. Hand pick the right technology to support your business needs and future direction is a critical step to take your business to the next level. With a solid strategy in hand and innovation ideas, including reference architectures, business cases and other innovative strategies , It is time to implement that innovative vision and prepare for operational success.

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Sai Aleti

Recruiter @ Smksoft

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Role: Pega CDH Campaign Analyst Hybrid Role in Vienna, VA or Winchester, VA or Pensacola, FL JD: Support the development and execution of targeting strategies and marketing campaigns in channels enabled by Pega Customer Decision Hub (CDH). Build, launch, and optimize Next Best Action campaigns across inbound and outbound channels through member profiling, experimentation, and performance analysis. Own the day-to-day campaign operations lifecycle from requirements and approvals through QA/testing

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