Title: Senior Data Analyst (Market - Media Domain specialization)
AdTech industry experience required; familiarity with the TV industry
Experience: 10+ years
Location : San Francisco, CA/ New York City, NY/ Seattle, WA/ Little Rock, AR
Jod Summary:
This role will work in close collaboration with Customer Success, Product and Engineering teams. The analyst will be responsible for generating insights from Clean Room technologies, powered by LiveRamp’s Clean Room as well as emerging industry solutions such as Amazon Marketing Cloud, Google Ads Data Hub, and more.
· Lead measurement initiatives; develop KPIs and learning plans for customers in support of their marketing objectives
· Develop, implement, and maintain analytics systems, tools, and frameworks that enable efcient analysis for customers
· Design approaches for observational analytics – including mining multi-dimensional datasets – and experimental methods to build templates and libraries of analysis that can scale across many different customer use cases and verticals
· Get hands-on with customer data to drive insights, answer key business questions, and enable campaign optimization. Identify and communicate areas to improve effectiveness, efciency, and productivity.
· Work directly with customer stakeholders to gather requirements, communicate updates and ndings, and build relationships.
Your team will:
· Work closely with product and engineering teams to support and understand suite of measurement products and their respective methodologies.
· Dive deep with internal and external clients to understand their measurement and analytical needs and translate them into product improvements.
· Design and develop insightful dashboards using a variety of data visualization tools to inform decision-making for both internal and external stakeholders.
About you:
· 9+ years of experience in analytics or data science, with expertise in measurement and attribution.
· Bachelor’s degree in Statistics, Economics, Engineering, Computer Science or another quantitative eld.
· Proven track record of creating and presenting data-driven dashboards and presentations, effectively telling a story through insights, with hands-on experience in Metabase, Tableau, and Looker.
· AdTech industry experience required; familiarity with the TV industry.
· Ability to independently prepare analysis using SQL, Python, Excel, and statistical methods.
· Detail-oriented with strong time management skills, delivering high-quality, client-ready analytical reports across multiple projects.