Senior Social Media Marketing Manager GenAI Products

Job Title: Senior Social Media Marketing Manager GenAI Products
Location: New York, NY 10011
Duration: 07+ months

Overview

This role leads social media strategy and execution for major consumer product launches, with a strong focus on GenAI-powered products. The position sits at the intersection of brand, product, and go-to-market teams and drives high-visibility campaigns at global scale.

Key Responsibilities

• Lead social media strategy for GenAI and technical product launches
• Manage multiple high-impact campaigns simultaneously
• Partner closely with product, GTM, legal, and communications teams
• Oversee agencies and execution partners
• Shape external messaging for complex, emerging technologies
• Ensure campaigns launch on time, on brand, and at scale

Required Qualifications

• 10+ years of experience in social media or integrated marketing
• Proven experience launching B2C tech products
• Experience working with large, consumer-facing brands
• Strong project management and stakeholder leadership skills

Preferred Qualifications

• Experience marketing AI or highly technical products
• Background in video, creator, or platform-based ecosystems
• Familiarity with social listening and analytics tools