Marketing - Digital Marketing Specialist

Job#: 3020396

Job Description:

Job Description:

Title: Digital Marketing Specialist

Department: Marketing

Location: St. Louis, MO (Hybrid, 3 days in office)

Duration: 5-6 months contract

Summary

As a Digital Marketing Specialist, you will develop consumer-facing campaigns to engage prospects and customers. You will collaborate with various teams to ensure content, communications, and emails are effective, high-quality, and meet marketing objectives.

The ideal candidate will have expertise in email marketing, along with hands-on experience in product content development, copywriting, consumer messaging, and measuring marketing engagement.

What you'll do:

Develop content and execute campaigns:

Create compelling content, messaging and emails for a variety of purposes (e.g., newsletters, product announcements, lead nurturing and customer communications).

Collaborate with Product teams to ensure high-quality and engaging content.

Manage A/B testing to optimize email subject lines, content, and calls to action.

Build and manage email templates, nurture flows, and landing pages.

Maintain email quality:

Ensure all emails adhere to Equifax brand guidelines and industry best practices.

Maintain accurate and up-to-date customer email lists to maximize deliverability.

Proofread and receive all approvals before launching emails.

Test and Troubleshoot technical issues related to email delivery and rendering.

Stay informed about consumer email marketing regulations & best practices.

Target the right audience:

Personalize content to increase engagement and relevance.

Leverage data and insights to optimize targeting and messaging.

Analyze and optimize:

Monitor and track key email metrics (e.g., open rates, click-through rates, conversions).

Monitor and track key web metrics (e.g. landing page views, contact sign ups).

Generate performance reports, identify improvements and present to stakeholders.

Does this sound like you?

Bachelor's Degree in Marketing or Communications or equivalent experience

Experience writing and building consumer facing emails

Knowledge of email best practices (A/B testing, deliverability)

Excellent communication and project management skills

Strong attention to detail

EEO Employer

Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at or .

Apex Systems is a world-class IT services company that serves thousands of clients across the globe. When you join Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRated's Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico. Apex uses a virtual recruiter as part of the application process. Click for more details.

Apex Benefits Overview: Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Apex team member can provide.