AEO/SEO Content Strategist

Job Title: AEO/SEO Content Strategist (Exp with Gaming Client is Must)

Project Location: Remote

Duration: 12+months

Job Description :

·       As an AEO/SEO Content Strategist, your role is to identify and understand those moments by analyzing player search behaviour across traditional search engines, AI-powered search experiences, and other relevant discovery surfaces. You'll transform player confusion into actionable search insights that help *** better understand where players struggle, prioritize those insights based on player impact, and develop evidence-based content recommendations that solve those problems.

·       Reporting to the AEO/SEO Lead, you'll help build *** Search Intelligence capability by identifying player problems, generating and documenting search insights, and partnering to shape client's long-term content strategy across its game ecosystem.

·       Success is measured by your ability to consistently transform player confusion into meaningful search insights that become trusted institutional knowledge, influence Riot's content strategy, and improve how players discover authoritative information across search engines, AI-powered experiences, and *** ecosystem.

Required Qualifications

• 4+ years of experience in SEO, search strategy, content strategy, search analytics, audience insights, UX research, digital strategy, or a related analytical discipline.
• Demonstrated experience analyzing large or complex search datasets, including keyword, query, traffic, impression, click-through rate, ranking, or AI-search visibility data.
• Strong understanding of search intent, keyword segmentation and clustering, information needs, and how search behaviour can be used to identify user problems or unmet needs.
• Experience translating quantitative and qualitative search data into clear insights, hypotheses, strategic recommendations, and content opportunities.
• Experience developing or influencing content strategies based on audience behaviour, search demand, or performance data.
• Working knowledge of modern search ecosystems, including traditional search engines, AI-powered search experiences, answer engines, and how users discover information across multiple surfaces.
• Hands-on experience with Google Search Console and web analytics platforms such as GA4, plus SEO/search intelligence tools such as Ahrefs, SEMrush, BrightEdge, Similarweb, or comparable platforms.
• Gaming Requirement
• This role requires genuine familiarity with ** games and player communities