Event Marketing Manager

Introduction:

The Event Marketing Manager will be responsible for overseeing the social strategy and execution for Tier-1 third party events, as well as providing support for broader social strategy initiatives. They will work closely with global events teams, agencies, and cross-functional stakeholders to develop scalable social assets and templates. The ideal candidate will be a strong advocate for social-first thinking and have a proven track record in social media and event marketing.

Key Responsibilities:

• Own and execute social strategy for Tier-1 third party events end-to-end (pre-, during, and post-event)
• Lead channel management, stakeholder communications, content planning, and performance reporting
• Partner closely with global events teams, agencies, and cross-functional stakeholders to develop scalable social assets and templates
• Act as an advocate for social-first thinking across event planning cycles, influencing content development and storytelling
• Collaborate with internal teams to ensure alignment and amplification across channels
• Support social listening, moderation, employee advocacy, and regional editorial planning
• Support the broader T-1 events portfolio during peak company-owned event periods

Broader Social Strategy Support (Secondary Focus):

• Provide flexible, as-needed support across the social strategy team outside of peak event cycles
• Collaborate with company''s solution social strategists on various initiatives and campaigns
• Contribute to team-wide priorities, helping scale best practices and drive consistency across programs

Requirements:

• 4-6+ years of experience in social media, with strong exposure to event marketing (B2B preferred)
• Proven ability to independently manage complex workstreams and deliver high-quality output with minimal direction
• Strong project management skills with the ability to prioritize across multiple stakeholders and tight timelines
• Experience working cross-functionally in large, matrixed organizations
• Excellent communication and copywriting skills, with a strong understanding of social media best practices
• Comfortable operating in a fast-paced environment and stepping in where needed to support team priorities