Paid Social Traffic Manager - Remote / Telecommute

Job Title: Paid Social Traffic Manager - Remote / Telecommute

Job Location: San Francisco, CA

Job Type: Contract

Job Overview:

Pay Range: $89.37hr - $94.37hr

Requirement/Must Have:

• 2 to 5 years of hands-on experience managing paid social campaigns with a focus on performance and traffic.
• Strong experience with Meta Ads Manager.
• Experience with at least one additional paid social platform such as TikTok Ads, Snapchat Ads, or LinkedIn Ads.
• Proven ability to scale campaigns while maintaining efficiency targets such as CPA and ROAS.
• Experience managing large budgets and high campaign volume.
• Strong analytical skills.
• Proficiency in Excel or Google Sheets.
• Experience with tracking tools such as Meta Pixel, TikTok Pixel, and Google Analytics.
• Detail-oriented with the ability to manage multiple campaigns simultaneously.

Experience:

• Experience launching, managing, and optimizing paid social campaigns across multiple platforms.
• Experience with structured A/B testing across creatives, audiences, placements, and bidding strategies.
• Experience with audience targeting strategies including prospecting, retargeting, and lookalike audiences.
• Experience building and maintaining campaign performance dashboards and reports.
• Experience collaborating with creative and analytics teams to improve campaign performance.

Responsibilities:

• Launch, manage, and optimize paid social campaigns across platforms such as Meta, TikTok, Snapchat, and LinkedIn.
• Own daily campaign operations including budget allocation, bid adjustments, and pacing.
• Scale winning campaigns while maintaining efficiency targets such as CPA and ROAS.
• Monitor campaign performance metrics and proactively identify optimization opportunities.
• Execute structured A/B tests across creatives, audiences, placements, and bidding strategies.
• Manage and refine audience targeting, including prospecting, retargeting, and lookalike audiences.
• Collaborate with creative teams to iterate on high-performing ad concepts and formats.
• Ensure proper tracking setup including pixels, events, and UTMs, and troubleshoot discrepancies.
• Build and maintain dashboards and reports to track campaign performance and trends.
• Stay up to date with platform changes, algorithm updates, and emerging paid social trends.
• Provide clear and actionable reporting that supports business decisions.

Should Have:

• Experience in direct response marketing, lead generation, or eCommerce.
• Familiarity with creative testing frameworks and performance creative strategy.
• Understanding of conversion rate optimization (CRO) and landing page performance.
• Experience with attribution tools or multi-touch attribution models.
• Basic knowledge of SQL.
• Experience with data visualization tools such as Looker or Tableau.

Skills:

• Paid Social Campaign Management.
• Meta Ads Manager.
• TikTok Ads.
• Snapchat Ads.
• LinkedIn Ads.
• Budget Management.
• Bid Optimization.
• Campaign Scaling.
• A/B Testing.
• Audience Targeting.
• Prospecting.
• Retargeting.
• Lookalike Audiences.
• Performance Analysis.
• Conversion Tracking.
• Meta Pixel.
• TikTok Pixel.
• Google Analytics.
• UTM Tracking.
• Excel / Google Sheets.
• Reporting and Dashboarding.
• CRO.
• SQL.
• Looker / Tableau.

Qualification and Education:

• Bachelor s degree in Marketing, Business, Analytics, Communications, or a related field, or equivalent work experience.