Job Description The Senior Marketing Technology Manager is the dedicated owner of Cetera's MarTech stack, serving as the strategic and hands-on operator responsible for ensuring our marketing technology ecosystem drives measurable business outcomes. This role goes well beyond a pure platform SME-you will own the architecture, integration, governance, and innovation roadmap across Marketo, Adobe Experience Cloud, Salesforce Marketing Cloud, and an expanding suite of AI-powered tools. This is a critical hire given growth and modernization currently underway with the Marketing technology solutions. You will be a key enabler of our marketing transformation, partnering closely with Demand Generation, Digital, IT, and Sales Operations to deliver sophisticated, personalized experiences at scale.
What You'll Do: - MarTech Stack Ownership
- Serve as the primary owner and administrator of Marketo, Adobe Experience Cloud, and related integrations, ensuring platform health, governance, and continuous optimization.
- Lead the roadmap for MarTech stack expansion, including evaluation and onboarding of AI-powered tools and emerging automation capabilities.
- Maintain documentation of system architecture, integrations, data flows, and operational processes.
- Marketing Automation & Email Journey Execution
- Architect, build, and optimize end-to-end email marketing journeys and nurture programs within Marketo and Salesforce Marketing Cloud.
- Design and implement automated workflows that support lead lifecycle management, segmentation, scoring, and routing.
- Partner with Demand Gen and Content teams to translate campaign strategies into scalable, personalized automation programs.
- Own deliverability, compliance (CAN-SPAM/CASL), and list hygiene practices across all email platforms.
- Salesforce & System Integration
- Own and optimize the Marketo-Salesforce CRM integration, ensuring reliable data sync, field mapping accuracy, and bi-directional data integrity.
- Collaborate with Sales Operations and IT to troubleshoot integration issues, implement enhancements, and support new use cases.
- Define and enforce data governance standards across connected platforms.
- AI Tool Adoption & Workflow Integration
- Identify, evaluate, and implement AI-powered marketing tools that improve content personalization, campaign optimization, and operational efficiency.
- Develop workflows and enablement resources to drive AI tool adoption across the marketing team.
- Stay current on the rapidly evolving AI/MarTech landscape and bring forward-looking recommendations to marketing leadership.
- Analytics, Reporting & Optimization
- Define and track KPIs across the MarTech stack, delivering regular performance insights to marketing leadership.
- Partner with Analytics to build dashboards that connect marketing technology performance to pipeline and revenue outcomes.
- Lead ongoing A/B testing and experimentation programs to improve campaign performance and platform utilization.
- Cross-Functional Partnership & Enablement
- Act as the internal MarTech subject matter expert-training team members, advising on best practices, and supporting campaign execution teams.
- Support the cetera.com modernization initiative with marketing technology requirements, tracking implementation, and platform alignment.
- Manage vendor relationships, contracts, and renewals for MarTech platforms in partnership with Procurement and Finance.
- Other duties as assigned.
What You Need to Have: - Bachelor's degree in Marketing, Business, Information Systems, or a related field, or equivalent experience.
- 5+ years of experience in marketing technology, marketing operations, or a related field.
- 3+ years of hands-on Marketo administration experience; Marketo Certified Expert (MCE) strongly preferred.
- Demonstrated experience managing and optimizing a Marketo-Salesforce integration in a production environment.
- Strong working knowledge of email marketing best practices, deliverability, and compliance (CAN-SPAM, CASL).
- Experience building and managing marketing automation workflows, lead scoring models, and nurture programs.
- Comfortable working cross-functionally with Demand Gen, Digital, IT, and Sales Operations teams.
- Strong analytical mindset with experience using data to drive platform and campaign decisions.
What's Nice to Have: - Experience with Salesforce Marketing Cloud (SFMC) or comparable enterprise email/journey platform.
- Familiarity with Adobe Experience Cloud products (AEM, Analytics, Target, Real-Time CDP).
- Hands-on experience adopting and operationalizing AI-powered MarTech tools.
- Background in financial services, fintech, or a highly regulated industry.
- Experience supporting major website modernization or digital transformation initiatives.
- Proficiency with HTML/CSS for email template development and troubleshooting.
Compensation: The base salary range for this role in Dallas, TX and San Diego, CA is $119,000 - $160,000, plus a competitive performance-based bonus. Base salary depends on a wide array of factors, including but not limited to skill set, years and depth of experience, certifications, and location. Salary range may also differ significantly due to geography and cost of labor considerations.
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