Senior Director, Product & Operations Lead

TheCoca-ColaCompany is evolving into a moredigital-first,data-drivenenterpriseto fuel sustainable growth, increase speed to market, and unlock new sources of value. Rapid advances in technology, data, and AI create a unique opportunity toaccelerate the KO system's next chapter of growth by reimagining our core competitive advantages. Building ona strong foundationof modernized infrastructure, global digital experiences, early data capabilities, and proven use cases,we are nowshifting from early wins to scaled, end to end impact on growth, productivity, and efficiency.

This next phase moves us from an analog world to a fully digitized one,powered by a digital growth engine that embeds data, technology, and AI into our most critical business domains. Success willrequiremore than technology implementation, it demands a strategic transformation of core capabilities, adomain based, product centric operating model, and a cultural shift toward experimentation, data and technology fluency, and seamless partnership between business and digital teams.

Job Description Summary

Thispositionis responsible for defining and driving the end-to-end vision, strategy, and innovation for the DahaDaha&Extra Zoneplatform across the EME Operating Unit (primarilyTurkiye& Kazakhstan)to deliver the required step change for DahaDahaand make it astrongerintegral value driving partof business. The positionsits at the intersection of product, experience design, technology, and commercial, with a clear mandate:delivera seamless consumer experienceas a digital productto drive growth,while ensuring cross-functional alignment between internal global teams and external bottling partners. Additionally, it carries a dedicated responsibility as aTrusted Advisorfor theTurkiyemarket.

The product and operations leader willreport toVice President, Digital, Data and AI for the Eurasia and Middle East Operating Unitunder Global Digital Network Towerand will be a member ofDigital, Data and AI for the Eurasia and Middle East Operating Unitleadership team.

This role will lead a team of 5 direct reports, that have commercial acumen, data and insights capability, techdeliveryand full stack engineering capacity.

Responsibilities include:

Product Vision, Strategy & Innovation

Define and drive the vision, value proposition, and strategic plan for DahaDaha& Extra Zoneacross the EME OU (primarilyTurkiyeand Kazakhstan). Ensure seamless alignment with overall business priorities while proactivelyidentifyinginnovation, improvement, and scalability opportunities to drive sustainable growth.

Stakeholder Alignment & Collaboration

Establish clear alignment with internal stakeholders and bottling partners on long-range and annual strategic plans. Collaborate closely with Marketing, Franchise, Customer & Commercial Leadership, Data & Analytics, and Legal functions to execute the aligned strategy. Seamless partnership with the Global Digital Operations Team and other Operating Units is highly crucial for success in this role.

Roadmap & Governance

Translate the business-driven strategic vision into a clear, actionable product roadmap. Oversee the delivery of this roadmap using Agile methodologies,establishingstructured governance routines, and ensuring the right stakeholders are actively involved throughout the entire process.

KPI Ownership & Performance Optimization

Define, monitor, and report on key product KPIs, deriving data-driven, actionable insights to continuouslyoptimizeand elevate product outcomes.

Team Leadership & Development

Lead the product team responsible for platform development, data assets, insights, and tools that shape the core DahaDaha& Extra Zoneplatform. Coach and mentor the team to drive engagement, continuous improvement, and robust career growth planning.

Vendor Management

Manage external vendors and technology partners to ensure strict alignment with strategic goals, encompassing service level agreements (SLAs), performance evaluations, and proactive crisis management.

DahaDahaCountry Owner,Turkiye

Act as a trusted advisor to theTurkiyebusiness unit by deeply understanding local strategic priorities and translating them into the most effective digital campaigns and consumer communication scenarios. Share deep digitalexpertiseto position best-fitting platform use cases, building andmaintaininga powerful consumer value proposition across all digital touchpoints.

EXPERIENCE REQUIREMENTS

• 15+ years of consumer digital product experience and operations with a proventrack recordof success.
  

• Proven experience of leading digital Product teams.
  

• Proven experience of thought leadership for Digital Analytics teams.
  

• Strategic thinking; ability to articulate and build a shared vision.
  

• Strong understanding of product operating models, Agile delivery practices, portfolio management, and operational execution frameworks.
  

• Understands how existing and future technologies maybeleveragedbyDahaDaha& Extra Zonecapabilities.
  

• Strong ability toleveragedata, analytics, AI tools, and operational insights to drive decision-making and business outcomes.
  

• Demonstratedsuccessleveragingdata, converting it to insights, understanding business implications, andutilizingit to influence and gain alignment, thereby driving business results.
  

• Proven ability to create use cases for business metrics as well as media productivity.
  

• Strong ability to understand third-party partners' capabilities and transform them into growth opportunities.
  

• Skills to collaborate and align with a diverse set of stakeholders; experience influencing others and delivering results cross-functionally.
  

• Proven experience leading cross-functional operational initiatives and managing enterprise-scale programs and delivery governance.
  

• Experience working in cross-functional and cross-geographical teams
  

• Exceptional structured thinking, communication, executive storytelling, and problem-solving capabilities.
  

• Entrepreneur mindset.
  

• Expertisein Microsoft 365 tools, project/portfolio management platforms, and collaboration technologies.
  

Agile Methodology, Application Development, Budgeting, Business Processes, Business Value Creation, Change Management, Decision Making, Financial Forecasting, Leadership, Long Term Planning, Microsoft Azure, Microsoft Office, Negotiation, Process Improvements, Risk Assessments, Risk Management, Software Development, Software Development Life Cycle (SDLC), Strategic Alignment, Strategic IT, Structured Query Language (SQL), Vendor Management, Waterfall Model

Location(s):
Trkiye

City/Cities:
Istanbul

Travel Required:
00% - 25%

Relocation Provided:
No

Job Posting End Date:
August 14, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.