Martech Manager

Description

Martech Manager

Location: Danboro, Pennsylvania

We are seeking an experienced Martech Manager to join our team in Danboro, Pennsylvania. This role will lead the optimization and management of marketing technologies, data systems, and digital campaigns to support business growth in a manufacturing-driven environment. The ideal candidate brings a strong blend of technical marketing expertise, analytics, and cross-functional collaboration to ensure streamlined processes, measurable performance, and alignment with organizational goals.

Key Responsibilities

• Manage and optimize company websites and related digital systems to ensure strong user engagement, performance, and alignment with business objectives.
• Serve as the marketing systems lead, partnering closely with IT to ensure platforms are secure, scalable, compliant, and well integrated.
• Evaluate, implement, and manage marketing technology tools-including HubSpot-to improve campaign execution, automation, and analytics.
• Develop and maintain accurate reporting and dashboards to measure campaign performance, attribution, and multi-touch customer journeys.
• Support campaign execution by building workflows, templates, and automated processes that enhance efficiency and consistency.
• Align lead management, scoring, and routing processes within HubSpot to ensure seamless integration with sales teams and CRM workflows.
• Ensure data integrity and compliance with global data privacy regulations, maintaining clear documentation, training materials, and operational guidelines.
• Drive continuous improvement through testing, optimization, and process enhancement across digital campaigns.
• Partner with developers and external vendors to troubleshoot issues, prioritize enhancements, and manage digital initiatives and future projects.
• Collaborate cross-functionally with sales, product, and operations teams to support marketing initiatives within a manufacturing and industrial business context.

Requirements

Required Qualifications:

• Proven experience in a Digital Marketing Manager, Marketing Operations, or Marketing Technology role.
• Hands-on experience with HubSpot, including marketing automation, reporting, lead management, and integrations.
• Strong working knowledge of Google Suite (Google Analytics, Google Tag Manager, Google Search Console, and Google Workspace).
• Prior experience supporting manufacturing, industrial, or B2B technical environments.
• Strong analytical skills with the ability to translate data into actionable insights.
• Experience managing website platforms, digital tools, and cross-functional technical projects.
• Excellent communication and collaboration skills with both technical and non-technical teams.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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