Marketing Data Analyst

Description
This individual is primarily responsible for targeting and/or measurement of all marketing campaigns to drive new household acquisition and deepen existing household relationships. Primary roles and responsibilities include implementing advanced data mining and analytics methodologies to develop audience segmentation strategies and discover insights. The ideal candidate will have a strong skills in SQL, data analysis, marketing performance metrics, and audience segmentation.
Primary Responsibilities:
- Develop prospect and customer targeting criteria leveraging large amounts of data and advanced data mining skills to enhance personalization and elevate the quality of marketing campaigns.
- Responsible for maintaining a scalable, sustainable approach to sales lead generation for retail and wholesale lines of businesses.
- Analyze campaign performance data including household acquisition, retention, and cross sell metrics to provide actionable insights and recommendations for optimization.
- Implement A/B test and incrementality tests to evaluate the effectiveness of marketing campaigns and affect meaningful positive change with testing results.
- Build and manage dashboards and reporting tools to track KPIs, ROI, and attribution.
- Ensure data integrity and accuracy across all marketing platforms and analytics tools.
- Performs other related duties and projects as assigned.
Additional Skills & Qualifications
- Excellent organizational, analytical and interpersonal skills
- Excellent communication skills, both written and verbal
- Excellent management skills
- Detail-oriented
- Ability to work and multi-task in a fast paced environment
- MS Excel - Expert Level
- MS PowerPoint - Expert Level
- Hands-on expertise with SQL, data analytics, data visualization tools, and SAS, R, or Python
Job Type & Location
This is a Contract to Hire position based out of Pittsburgh, PA.
Pay and Benefits
The pay range for this position is $45.00 - $55.00/hr.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: Medical, dental & vision Critical Illness, Accident, and Hospital 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available Life Insurance (Voluntary Life & AD&D for the employee and dependents) Short and long-term disability Health Spending Account (HSA) Transportation benefits Employee Assistance Program Time Off/Leave (PTO, Vacation or Sick Leave)
Workplace Type
This is a fully onsite position in Pittsburgh,PA.
Application Deadline
This position is anticipated to close on Feb 18, 2026.
>About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

About TEKsystems and TEKsystems Global Services

We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.