OverviewThe Microsoft 365 Consumer Marketing team is looking for an experienced Mobile Growth Lead to define and drive the end-to-end mobile growth strategy across our portfolio of consumer apps, including Word, Excel, PowerPoint, Outlook, OneDrive, and Microsoft Defender. In this role, you will shape our mobile strategy, define where we invest, execute on high visibility programs and identify new opportunities and innovations to grow consumer enthusiasm and total active users on mobile.
Responsibilities- Build and own a framework to guide the mobile apps go-to-market strategy across our full Microsoft 365 Portfolio: Word, Excel, PowerPoint, Outlook, OneDrive, and Microsoft Defender.
- Own the App Store Optimization (ASO) program end-to-end, including store listing strategy, keyword and creative iteration, experimentation, and performance reporting to improve visibility and conversion.
- Own and optimize a multi-million-dollar mobile media program, including channel strategy, audience/targeting, creative testing, budget pacing, and ROI-driven optimization.
- Partner with product and data science teams to evolve mobile measurement framework to improve decision making across the funnel (e.g., attribution, incrementality, LTV, usage tracking).
- Translate insights into clear investment recommendations across tactics and KPIs.
- Act as the consumer organization's center of excellence for mobile marketing, defining best practices, playbooks, and governance, and upleveling partner teams through consultation and knowledge sharing.
- Understand mobile marketing trends and user behaviors to identify growth opportunities.
QualificationsRequired/minimum qualifications- Master's Degree in Marketing, Computer Science, Business or related field AND 1+ year(s) experience in business
- OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 2+ years experience in business
- OR equivalent experience.
Additional or preferred qualifications- Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business
- OR Bachelor's Degree in in Marketing, Computer Science, Business or related field AND 5+ years experience in business
- OR equivalent experience.
- Experience defining and executing mobile marketing programs and campaigns.
- Proven track record of collaboration, influencing others and communicating with executive audiences.
- Background in consumer freemium software or services preferred.
Product Marketing IC3 - The typical base pay range for this role across the U.S. is USD $85,100 - $169,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $112,000 - $185,300 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
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This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about
requesting accommodations. 
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