Director, Channel Marketing – Workers’ Compensation
Location: Remote (United States)
Compensation: $150,000–$170,000 base + bonus potential
Innovar Group is partnering with a nationally recognized healthcare solutions organization seeking a Director of Channel Marketing to lead strategy and growth across the Workers’ Compensation market segment. This is a high-visibility leadership role responsible for shaping national go-to-market strategy, strengthening payer relationships, and supporting revenue growth through targeted campaigns and sales enablement initiatives.
What You’ll Do
- Lead national marketing strategy focused on the Workers’ Compensation ecosystem
- Develop messaging aligned to insurers, TPAs, case managers, employers, and occupational health providers
- Partner with Sales and Market Access teams to expand channel engagement and support key accounts
- Build targeted campaigns across digital, field, and account-based channels
- Support regional sales teams with segment-specific positioning and tools
- Monitor reimbursement trends, utilization patterns, and regulatory dynamics impacting the WC market
- Collaborate cross-functionally with clinical, compliance, revenue cycle, and payer strategy teams
What They’re Looking For
- 8+ years of healthcare or medical-device marketing leadership experience
- Strong experience supporting Workers’ Compensation payers, TPAs, or occupational health stakeholders
- Background working in reimbursement-driven environments
- Ability to translate market risk and policy changes into actionable strategy
- Proven success driving channel-specific growth initiatives
This role is ideal for a strategic marketing leader who understands how to operate inside complex payer ecosystems and influence multi-stakeholder healthcare buying environments.
About Innovar Group
Innovar Group is comprised of senior talent agents who deliver top recruitment services to clients throughout the United States. We bring a new era of recruiting to the industry by aligning state-of-the-art technology w/ outstanding talent. Visit our website at
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. We encourage applications from all qualified individuals regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, in accordance with applicable federal, state, and local laws.
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