Marketing Analyst

JOB DESCRIPTION:

Need to have their own laptop.
Hybrid - 3 days onsite T-TH
Virtual interviews

Media planning and execution:

• Successful candidates for this project possess an understanding of the media landscape, media measurement and data workflows.
• This project requires strong project management skills as well as leadership of external vendors and partners to action against an aggressive timeline and deliverables.
• Expertise in media, with required background in working with Retail Media Networks
• Activate programs with external media agencies and vendor companies and serve as day-to-day contact for questions and deliverables.
• Assess results of programs, provide post-program reviews that capture learnings and incorporate them into future work.
• Understand program impact across the full path-to-purchase considering
• shopper/consumer/bottler in the planning process.
• Exceptional communication skills that can influence the integrated marketing plan to achieve the best possible outcomes.
• Coordinate custom research efforts with internal and supplier partners as necessary to effectively measure program return on investment (ROI) across revenue, brand equity, and shopper engagement.
• Knowledge of external partner landscape (agencies, content companies, suppliers of products/experiences etc.) to identify optimal execution and deals where appropriate.
• Find innovative ways to create differentiated programs that inspire consumers to choose.
• Manage the execution and delivery of multiple connections programs to hit targets, optimize efficiencies and remains on budget.
  

Qualifications & Requirements:

Must Have:

• Bachelor's Degree in Marketing, Business, Communications, or related field
• 5+ years of experience in Marketing, Media, or Connections Planning/Technology
• Experience with strategy development and media planning and buying both online and offline.
• Possess strong analytical skills and understanding of "Media Math" concepts
• Advanced knowledge of retail media networks, digital display, mobile, video, programmatic, CTV/OTT, etc.
• Working knowledge of all aspects of paid search and social media.
• Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
• Detail-oriented with exceptional critical thinking and problem-solving abilities
• Ability to prioritize tasks, collaborate with teams, and work under pressure
• Strong communication, project management and time management skills
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, etc.)
• Strong Verbal & Written Communication Skills