Directeur stratgie commerciale et gestion de la croissance du revenu/ Manager, Trade Strategy and Revenue Growth Management

Le/la Directeur, Gestion de la croissance du revenu de la marque (RGM), joue un rle cl dans la stimulation d?une croissance rentable en soutenant le dveloppement et l?excution des stratgies de prix, de promotion et de portefeuille pour les marques assignes.

Ce rle est fortement ax sur l?analyse et la collaboration interfonctionnelle, agissant comme un partenaire cl pour les quipes Marketing, Ventes, Finances et RGM des canaux. En plus de contribuer aux processus RGM de base, le rle dirige galement la gouvernance lie l?innovation (processus NPI) et veille la solidit des apports financiers et commerciaux dans les dcisions d?affaires.

Responsabilits principales

Innovation et portefeuille (Responsable)

• Diriger les contributions RGM aux processus d?innovation interfonctionnels (NPI) et aux runions de catgorie
• Assurer l?alignement sur les hypothses de volume, de prix et de marge pour les lancements de nouveaux produits
• Soutenir la livraison des initiatives d?innovation dans les dlais et conformment aux objectifs financiers
• Suivre la performance post-lancement et identifier les carts par rapport au plan
• Soutenir l?optimisation du portefeuille et les recommandations de fin de vie (EOL)

Prix, promotion et performance (Responsable)

• Surveiller les prix concurrentiels et les activits promotionnelles; identifier les risques et opportunits
• Soutenir l?excution des stratgies de prix et de l?architecture prix-format
• Analyser l?efficacit des promotions et recommander des amliorations

Analyses d?affaires et suivi de la performance (Responsable)

• Diriger les revues mensuelles de catgorie et d?affaires avec des recommandations concrtes
• Analyser les moteurs de revenus, de volume et de marge
• Suivre les indicateurs cls de performance RGM et mettre en vidence les carts par rapport aux objectifs

Planification financire et prvisions (Support)

• Contribuer la planification commerciale annuelle (ACP) et au plan oprationnel annuel (AOP)
• Soutenir les prvisions (volume, promotions, donnes financires)
• Participer au suivi et l?optimisation des dpenses commerciales

Soutien aux ventes et l?excution commerciale (Support)

• Collaborer avec les quipes Ventes et RGM des canaux pour soutenir l?excution des stratgies de prix et de promotion
• Fournir des analyses pour la planification client et les dcisions au niveau des SKU
• Soutenir la prparation d?analyses et de supports pour les discussions commerciales

Rapports et collaboration interfonctionnelle

• Dvelopper et maintenir des tableaux de bord, des outils de suivi et des outils RGM
• Assurer l?exactitude et la ponctualit des analyses
• Collaborer avec les quipes Marketing, Ventes, Finances et Approvisionnement

Requirements:

• Baccalaurat en commerce, finance, conomie, marketing ou domaine connexe
• 3 6 ans d?exprience en RGM, finance commerciale, stratgie des ventes ou analytique marketing
• Exprience dans les biens de consommation (CPG) ou industrie similaire, un atout

Comptences cls

• Analytique : Solides comptences en analyse de donnes et en rsolution de problmes; capacit transformer les donnes en insights
• Sens des affaires : Forte comprhension commerciale et des ventes, incluant les stratgies et processus clients
• Collaboration : Capacit travailler efficacement avec des quipes interfonctionnelles et grer les parties prenantes
• Excution : Excellente organisation, souci du dtail et capacit grer plusieurs priorits
• Communication : Capacit communiquer clairement et efficacement des informations complexes
• Techniques : Excel avanc; exprience avec Tableau et les donnes syndiques, un atout

Keurig Dr Pepper Canada est une importante socit multinationale de boissons, avec des bureaux partout dans le monde et au Canada. D\'un ocan l\'autre, Keurig Dr Pepper Canada offre une boisson pour chacun et pour chaque occasion, et ce, pour tous les Canadiens. En raison de la porte mondiale et nationale du rle pour lequel nous recrutons ci-dessus, ainsi que des besoins interfonctionnels requis pour ce rle, nous avons dtermin que le franais et l\'anglais (crit et parl) sont requis. De plus, nous avons valu que la connaissance de l\'anglais dj exige des autres employs est insuffisante pour l\'excution des tches ncessitant la connaissance de l\'anglais et que le nombre de postes pour lesquels nous exigeons cette connaissance est le plus restreint possible pour assurer la ralisation efficace de notre mission.

• CAD$ $95,300 - $124,850 annuel.
• Le classement dans la fourchette de rmunration peut varier en fonction de l\'exprience, des comptences et d\'autres facteurs.
• Boni annuel bas sur le rendement et l?admissibilit. Avantages sociaux, sous rserve de l\'admissibilit : assurance mdicale, dentaire, invalidit, assurance-vie, congs pays (y compris les vacances et les congs personnels), REER avec contribution de l\'entreprise, remboursement des frais de scolarit, programme d\'aide aux employs et la famille.

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• Salary Range: CAD $95,300 - $124,850
• Actual placement within the compensation range may vary depending on experience, skills, and other factors.
• Annual bonus based on performance and eligibility. Benefits, subject to eligibility: medical, dental, disability, life insurance, paid time off (including vacation and personal time), RRSP with company match, tuition reimbursement, employee and family assistance program.

The Manager, Brand Revenue Growth Management (RGM) plays a critical role in driving profitable growth by supporting the development and execution of pricing, promotion, and portfolio strategies across assigned brands.

This role is highly analytical and cross-functional, acting as a key partner to Marketing, Sales, Finance, and Channel RGM teams. While contributing broadly to core RGM processes, the role also leads innovation-related governance (NPI processes) and ensures robust financial and commercial inputs into business decisions.

Key Responsibilities

Innovation & Portfolio (Lead)

• Lead RGM input into cross-functional innovation (NPI) processes and category meetings
• Ensure alignment on volume, pricing, and margin assumptions for new product launches
• Support delivery of innovation initiatives on time and in line with financial targets
• Track post-launch performance and identify gaps vs. plan
• Support portfolio optimization and end-of-life (EOL) recommendations

Pricing, Promotion & Performance (Lead)

• Monitor competitive pricing and promotional activity; identify risks and opportunities
• Support execution of pricing strategies and price-pack architecture
• Analyze promotional effectiveness and recommend improvements

Business Insights & Performance Tracking (Lead)

• Lead monthly category and business reviews with actionable insights
• Analyze revenue, volume, and margin performance drivers
• Track RGM KPIs and highlight gaps vs. targets

Financial Planning & Forecasting (Support)

• Contribute to the Annual Commercial Planning (ACP) and Annual Operating Plan (AOP)
• Support forecasting (volume, promotions, financials)
• Assist in trade spend tracking and optimization

Sales & Commercial Execution Support (Support)

• Partner with Sales and Channel RGM teams to support pricing and promotion execution
• Provide analytical inputs for customer planning and SKU-level decisions
• Support preparation of insights and materials for commercial discussions

Reporting & Cross-functional Collaboration

• Develop and maintain dashboards, trackers, and RGM tools
• Ensure accuracy and timeliness of analyses
• Collaborate across Marketing, Sales, Finance, and Supply teams

Requirements:

• Bachelor?s degree in Business, Finance, Economics, Marketing, or related field
• 3?6 years of experience in RGM, Commercial Finance, Sales Strategy, or Marketing Analytics
• CPG or similar industry experience preferred

Key Skills & Competencies

• Analytical: Strong data analysis and problem-solving skills; ability to translate data into insights
• Business Acumen: Strong commercial and sales knowledge, understanding customer strategies and processes.
• Collaboration: Effective cross-functional partnership and stakeholder management
• Execution: Strong organization, attention to detail, and ability to manage multiple priorities
• Communication: Clear and concise communication of complex information
• Technical: Advanced Excel; experience with Tableau and syndicated data is an asset

Keurig Dr Pepper Canada is a leading multi-national beverage company, with offices all over the world and across Canada. ?From coast to coast, Keurig Dr Pepper Canada offers a beverage for everyone, for every occasion and for all Canadians. Because of the global and national scope of the role we are recruiting for above, as well as the cross functional needs required of this role, we have determined that French & English language (written and spoken) are required. We have further evaluated that the English knowledge already required from other employees is insufficient for the performance of the duties requiring the knowledge of English and that the number of positions for which we require such knowledge is the smallest possible to ensure the effective accomplishment of our mission.

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper, Canada Dry, Mott?s, A&W, Peafiel, GHOST, 7UP, Snapple, Clamato and Core Hydration. Our global coffee business spans more than 100 markets and includes the leading Keurig single?serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet?s, L?OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be an?employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that?s proud of its brands, partnerships, innovation and growth. Will you join us?

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

A.I. Disclosure:
KDP uses artificial intelligence toassistwithinitialresume screening and candidate matching. This technology helps us efficientlyidentifycandidates whose qualifications align with our open roles.AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly toin lieu of clicking Apply.