ONSITE || Director, Title Marketing || Los Angeles, CA

HI

Job Title : Director Global Title Marketing with Media experience

Location : Los Angeles, CA

Job Description :

Overview:

This role is responsible for leading the development, execution, analysis, and maintenance of global marketing campaigns for select programs/titles, serving as a key cross-functional leader and IP steward across multiple titles. Must be a strong leader with excellent interpersonal skills and a proactive problem-solver

Core Responsibilities:

Global Campaign Development & Strategy

Lead overall marketing campaign strategy & go-to-market plans from end to end (development, execution, analysis, and maintenance of marketing campaigns for select programs/titles)

Identify campaign-specific goals, motivating and holding team members accountable throughout campaign development & execution

Act as a Subject-Matter Expert and an IP steward, demonstrating a deep knowledge, expertise, and enthusiasm for your IP

Cross Functional Team Lead

Brief cross-functional teams on go-to-market strategy in order for teams to seamlessly develop a cohesive & strategic plan across a variety of marketing channels & promotional opportunities

Partner with cross-functional leaders and teams to proactively identify key campaign milestones, align creative and tactical executions to overall strategy, and serve as the quarterback ensuring cohesive and effective marketing delivery

Foster productive and trusting relationships with key stakeholders to ensure marketing plans are built and executed in a timely, collaborative and efficient manner to create a cohesive campaign

Strategic Communications & Executive Presence

Drive and influence leadership and external (EPs/Filmmakers/Talent/Co-Pro Partners) alignment by proactively communicating marketing strategy, plans, activations, etc. with key stakeholders, including the creation, audience calibration, and presentation of marketing documents/decks

Stunts & Activations

Drive innovative, out-of-the-box thinking to develop and execute 360 global stunts, activations, and breakthrough campaign ideas that push creative boundaries and reimagine traditional media

Identify, brief, and lead big idea initiatives managing agency partnerships and cross-functional teams from concept through flawless execution

Media Strategy/Execution:

Partner with Media and Campaign Management teams to lead the development and execution of paid marketing campaigns providing strategic guidance to media partners and agencies to ensure initiatives are on-strategy, on-brand, on-time, on-budget, and optimized against key performance metrics

Data/Research & Analytics

Develop and analyze campaign research, performance reports, and competitive insights to identify opportunities, track progress against goals, and inform ongoing marketing strategy

Lead cross-functional reviews of title and campaign performance, translating data and research into actionable, real-time recommendations to optimize results and guide senior decision-making

Basic Qualifications:

Bachelor s Degree required

7 9 years of entertainment marketing experience

Strong interpersonal skills and the proven ability to effectively manage relationships with internal stakeholders and external partners

A data driven approach to marketing, with experience analyzing and reviewing results

Skills

Mandatory Skills : Project Governance, Pursuit/ Proposal Management, Stakeholder Management

Thanks and regards

Sonali Silswal  

Email: Sonali.silswal

Contact :  

Address: 2591 Dallas Pkwy, Ste 300, Frisco, TX 75034
Website: