DSS, Inc. is a leading health information software development and systems integration company, offering services and solutions utilized daily by thousands of clinicians and administrative staff across both public and private sectors nationwide.
Overview The
Event Marketing Specialist is responsible for planning, coordinating, and executing DSS's event marketing initiatives to drive pipeline generation and strengthen brand visibility within the federal healthcare technology market. Reporting to the Marketing Director, this role will initially receive training and knowledge transfer from the transitioning Event Manager before assuming full ownership of event operations for the division.
Key responsibilities include managing and executing a portfolio of in-person and virtual events, coordinating trade show logistics, overseeing booth materials and promotional assets, and supporting sponsorship opportunities that align with marketing and business development goals. The role will also manage event-related budgets, assist with vendor negotiations, and ensure all event activities are integrated with HubSpot CRM to support lead capture, reporting, and attribution tracking. This position requires strong project management and organizational skills, the ability to manage multiple concurrent events, and a results-oriented approach focused on measuring return on investment through pipeline and revenue impact. The role is designed for a candidate with at least 2 years of B2B event marketing experience who demonstrates strong learning agility, initiative, and an ownership mindset.
Conditions of Employment: (Authorized to work in the US without current or future be able to pass a Federal background check
- Must be determined suitable for federal employment.
The Event Marketing Specialist will: Event Planning & Execution (with progressive responsibility)
Trade Show & Conference Management
- Execute end-to-end logistics for 8 major conferences with booth presence: range from large to small trade shows and conferences
- Coordinate booth space registration, vendor services, shipping logistics, and on-site setup
- Manage 10+ attend-only events and sponsorships with lead capture and relationship development focus
- Collaborate with Senior Creative Design Manager on booth design, signage, presentations, and branded materials
- Train and coordinate booth staff on messaging, lead capture protocols, and qualification criteria
- Handle day-of event execution including problem-solving, vendor coordination, and attendee engagement
Virtual Event Program
- Plan and execute up to 20 virtual events annually (up to 5 per quarter) including product demos, webinars, and executive roundtables
- Coordinate with speakers, manage technical rehearsals, and ensure smooth day-of production
- Be comfortable hosting webinars and interacting live with subject matter experts
- Manage virtual event platforms (Wistia) to deliver engaging digital experiences
- Build on-demand content library from recorded sessions for ongoing lead generation
Event Marketing & Promotion
- Partner with Senior Communications Manager to develop multi-channel promotional campaigns to drive registration and attendance (email, social media, direct outreach)
- Create pre-event and post-event marketing materials and nurture programs
- Drive attendance targets: 40%+ for virtual events, booth traffic goals for in-person conferences
Marketing Operations & Attribution
CRM Integration & Lead Management
- Integrate event data with HubSpot CRM for lead capture, scoring, and tracking
- Partner with HubSpot Marketing Automation Specialist to build automated workflows and nurture sequences
- Develop UTM tracking, campaign codes, and lead source taxonomy for multi-touch attribution
- Coordinate lead handoff to Sales team with qualification notes and follow-up recommendations
Performance Tracking & Reporting
- Track and report on event performance metrics: registration, attendance, engagement, MQLs, SQLs, pipeline influenced
- Prepare quarterly event performance reports for Marketing Director and VP Sales and Marketing
- Analyze event data to identify trends, optimization opportunities, and ROI
- Maintain event calendar, vendor contact database, and operational documentation
Budget & Vendor Coordination
Budget Management (with oversight)
- Support management of annual events budget under direction of Marketing Director
- Track event spend against budget and maintain expense documentation
- Assist with vendor contract negotiations and relationship management
- Research and recommend cost-effective vendors, venues, and promotional item suppliers
Vendor & Stakeholder Coordination
- Build and maintain relationships with booth builders, conference organizers, promotional vendors, and event platforms
- Coordinate with internal stakeholders: Sales (meeting schedules, target accounts), Communications (messaging, CRM automation), Creative (design assets), Product (demos)
- Support planning of executive roundtables and VIP experiences at conferences
- Assist with identifying and submitting DSS speaking opportunities at industry conferences
Strategic Support & Continuous Improvement
Event Strategy Development (with Marketing Director guidance)
- Contribute to annual event marketing strategy aligned with revenue goals and VA fiscal calendar
- Provide input on conference selection, sponsorship levels, and budget allocation based on performance data
- Identify process improvements and efficiencies for event execution
- Document best practices, lessons learned, and operational playbooks
Cross-Functional Collaboration
- Partner with Senior Communications Manager on event messaging, press releases, and thought leadership content
- Work with Senior Creative Design Manager on booth design, signage, presentations, and digital assets
- Align with HubSpot Automation Specialist and Sales on target account lists, meeting schedules, lead handoff protocols, opportunity tracking
- Coordinate with Product/Solutions teams on demo environments, technical requirements, product messaging
Other Duties:
- Assist with miscellaneous marketing activities as needed.
- Additional activities may include supporting other marketing team members with various projects beyond events.
- Travel unassisted up to 30% of the year in support of conferences and/or as directed by Management.
Security and Privacy Responsibilities: Individuals working for DSS or any Subsidiary will be subject to security and privacy requirements as explained in HIPAA, FedRAMP, and NIST 800-53. Additionally, they are required to undergo specific FedRAMP training to ensure compliance with all associated controls and responsibilities in the day-to-day performance of their duties. Individuals working in departments that are considered to be in the high-risk category will be required to undergo advanced training based on their role and level of access. Individuals with access to modify data and the configuration baseline will require further training.
The preceding functions are examples of the work performed by employees assigned to this job classification. Management reserves the right to add, modify, change or rescind work assignments and make a reasonable accommodation as needed.
Required Skills: - Must have B2B event marketing, trade show management, field marketing, or related role?with demonstrated results
- Proven ability to manage multiple projects simultaneously?with competing deadlines and stakeholders
- Experience planning and executing professional events: Conferences, trade shows, webinars, or corporate events
- Some exposure to government contracting, healthcare IT, or enterprise technology?preferred (we'll teach you federal nuances and VA landscape)
- Experience with virtual events?(webinars, digital conferences, product demos) and understanding of hybrid event strategies
- Professional presence - represent DSS confidently at high-profile conferences.
- Comfortable being "the face of DSS" for virtual events. Strong on-camera presence, authentic communication style, and ability to think on your feet during live sessions required.
- Basic experience with marketing automation or CRM platforms?(HubSpot preferred, Salesforce, Marketo, or similar), comfortable learning systems quickly.
- Strong project management: You're highly organized, detail-oriented, and can manage 15+ events simultaneously without dropping balls
- Budget consciousness: You understand ROI and make smart spending decisions
- Excellent communication: You can brief executives, train booth staff, negotiate with vendors, and write compelling event promotion copy
- Tech-savvy: You learn new platforms quickly (virtual event tools, CRM systems, project management software)
- Travel flexibility: Up to 30-40% travel during peak event seasons (March-June, September-November)
- Technical Requirements
- Proficiency with one or more: HubSpot, Salesforce, Marketo, Pardot, or similar marketing automation/CRM platforms
- Familiarity with virtual event platforms: Wistia preferred, Zoom, ON24, Hopin, WebEx Events, or willingness to learn quickly
- Microsoft Office Suite and Google Workspace: Strong proficiency (Excel, PowerPoint, Google Sheets essential)
Preferred Skills: - Experience in healthcare, government, SaaS, or B2G industries
- Knowledge of federal procurement cycles and government buying behaviors
- Familiarity with account-based marketing (ABM) concepts
- Previous exposure to VA, VHA, DoD, NIH, or federal healthcare stakeholder environments
- Certification interest (CMP, DES) or event marketing professional development
- Experience analyzing marketing data and creating performance reports
- Experience with event registration tools: Cvent, Eventbrite, or comparable platforms
- Comfortable with project management tools: Confluence/JIRA preferred, Asana, Monday.com, Smartsheet, Trello, or similar
Education: - Bachelor's degree in Marketing, Communications, Business, Hospitality, or related field equivalent or a combination of work experience and\or education will be considered.
Certification(s), Licenses: - Preferred: Certified Trade Show Management (CTSM) or willingness to attain CTSM
Years of experience in a similar role: - 2+ years in B2B event marketing, trade show management, field marketing, or related role?with demonstrated results
- 2+ years of experience as an event or marketing coordinator
- 2+ years of experience coordinating trade shows or other professional events
Compensation: Salary at DSS Inc is determined by various factors, including but not limited to location, the individual's particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $65,000.00 to $80,000.00 (annualized USD). The estimate displayed represents the typical salary range for this position and is just one component of DSS, Inc. total compensation package for employees.
Physical Demands: Standing 25% per day Sitting 55% per day Walking 15% per day Stooping 10% per day Lifting - Ability to lift up to 50 lbs. unassisted (luggage, laptop etc.) while on travel
- Up to 15-20 lbs as needed at shows/ events - anything heavier should be lifted/ handled by third-party labor personnel
Computer Work 75% per day Telephone Work 75% per day Reading 75% per day Other, Travel - Travel unassisted up to 30 % per year, via common carrier and/or personal automobile.
DSS Inc. is an Equal Opportunity Employer. If you need an accommodation seeking employment with DSS, Inc., please email or call . Accommodations are made on a case-by-case basis.
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