Marketing Manager

Hybrid in New York, NY, US • Posted 5 hours ago • Updated 5 hours ago

Contract W2

Contract Corp To Corp

Contract Independent

No Travel Required

Hybrid

$40 - $40/hr

Fitment

Dice Job Match Score™

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Job Details

Skills

Customer Relationship Management (CRM)
Communication
Critical Thinking
Cross-functional Team
API
Accountability
Adobe Analytics
Advertising Mail
Marketing Analytics
Dimensional Modeling
EXT
MMS
Management
Marketing
Microsoft Office
Attention To Detail
Data Extraction
Data Flow
Project Management
Quality Assurance
Data Quality
Dialog Manager

Summary

The CRM Targeting Specialist will support and drive the email, direct mail, sms/MMS and digital targeting lists production process, coordinate the delivery of material/assets and confirm required activities are completed to meet deadlines. The specialist is accountable for the accuracy, timeliness, and consistency of all campaigns.
MAJOR DUTIES AND RESPONSIBILITIES
Manage asset receipt and validation in workflow tool, internal campaign sign-off, and timelines
Create campaign target audience list in IBM Unica 12 tool to be delivered across different platforms (e.g Oracle Responsys, ext. vendor via SFTP/API)
Ensure overall success of daily operations
Serve as contact for all day-to-day email production item across multiple Optical brands (e.g LC, TO, PV)
Actively participate in weekly production meetings with cross functional team members
Set up email deployments including:
o A/B Subject line testing
o Set up send time optimized deployments
Produce customer target audience list counts to size business opportunities upon business request for all communication channels (e.g email, DM, SMS, digital targeting)
Work with other departments/partners (e.g IT CRM, TAB IT, Marketing, compliance) to ensure technical data flows are working and process are properly performed

BASIC QUALIFICATIONS
Bachelor s Degree in Marketing, Analytics, or related field
3+ Year s of Experience
SQL Querying - Analyzing and Data extraction.
Experience trafficking activities across multiple team members/functions
Experience using a trafficking tool or production management software to coordinate activities
Ability to problem solve and exercise critical thinking in a technical environment
Must be able to work in a fast pace environment, ability to multi-task while managing multiple projects from start to finish
Strong project management, ability to prioritize one's day
Great interpersonal skills; capable of supporting a team environment
Detail & process oriented
Proficient on targeting tool (Unica 12 preferred) a plus but not required
Proficient in Microsoft Office
Adobe Analytics preferred
Detail-oriented
QA email rendering and functionality
Troubleshoot and resolve data related issue
Perform data testing
Circulate proofs for approval
PREFERRED QUALIFICATIONS
Experience with SQL, Performing Quries.
Customer digital targeting experience
Experience with Unica IBM 10/12 a plus but not required
Experience with Oracle Responsys

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

Dice Id: 10299481
Position Id: 8886601
Posted 5 hours ago

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Marketing Manager

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Job Details

Skills

Summary

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