Data Product

Data Product Manager - Membership

Boston, MA – Onsite

Key accountabilities / essential functions

· Defines and maintains the roadmap for membership data products and connects product investments to stated growth, engagement, renewal, retention and member-value objectives.

· Runs discovery with Membership, Marketing, CRM, Personalization, Digital Product, Member Care and Finance users to understand decisions, journeys and operational needs.

· Owns prioritization across member identity and profile, Member 360, acquisition, onboarding, engagement, lifecycle, renewal, retention, offer, audience, attribution and lifetime-value capabilities.

· Defines member and household concepts, lifecycle states, business rules, KPIs, identity requirements, quality thresholds and acceptance criteria in partnership with data governance and domain owners.

· Partners with data, engineering and analytics teams to deliver secure, reusable Databricks data products that can support reporting, activation, experimentation, personalization and AI use cases.

· Ensures privacy, consent, security and responsible-use requirements are designed into member data products from discovery through operation.

· Evaluates opportunities for propensity, churn, next-best-action, segmentation and recommendation capabilities, applying evidence and measurable outcomes before scaling.

· Plans launch, activation, stakeholder readiness, communications, training and adoption measurement across the teams and channels that consume membership data.

· Measures product performance through adoption, trust, time to activation and movement in the membership outcome each product is intended to support.