GA4 Implementation Consultant

Description

We are looking for an experienced GA4 Implementation Consultant to lead analytics design and deployment for a React-based web application and a Flutter mobile app in Piscataway, New Jersey. This Long-term Contract position focuses on creating a reliable cross-platform measurement framework, improving the quality of event data, and translating user behavior into meaningful business insights. The consultant will help establish a scalable tracking approach that supports accurate reporting, audience segmentation, and KPI visibility for stakeholders.

Responsibilities:
Develop a consolidated measurement strategy that aligns event tracking across the web and mobile experiences.
Configure Google Analytics 4 for the React application and implement Firebase-based analytics for the Flutter app.
Set up user properties and custom dimensions to classify audiences by role and organizational affiliation.
Create and deploy custom events to capture key interactions, conversion points, page activity, and screen engagement.
Troubleshoot implementation challenges, including platform-specific tracking inconsistencies and session continuity issues.
Validate analytics data to ensure event accuracy, naming consistency, and dependable reporting outputs.
Build dashboards and exploratory reports in GA4 and Looker Studio to present performance trends and core metrics.
Produce clear technical documentation that serves as the central reference for events, parameters, and tracking definitions.

Requirements

3+ years of experience working with digital analytics implementations or analytics consulting engagements.
Hands-on expertise with Google Analytics 4 (GA4) configuration, event design, and reporting.
Experience implementing analytics in Flutter applications using Firebase.
Experience integrating tracking solutions within React web applications.
Strong understanding of custom dimensions, user properties, event taxonomy, and KPI measurement design.
Ability to diagnose data collection issues and validate analytics accuracy across multiple platforms.
Familiarity with dashboard creation and data visualization using GA4 explorations and Looker Studio.
Knowledge of configuration management practices in support of controlled and reliable deployments.

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