Description OverviewThe CRM & Lifecycle Marketing team delivers personalized customer experiences across digital engagement channels by leveraging data, insights, and technology. This role supports end-to-end campaign development, audience segmentation, technical execution, and quality assurance within Adobe Campaign Classic. You will also serve as an on-the-ground resource supporting internal and external partners in expanding e-commerce distribution through a third-party logistics provider.
This position reports to the Manager, CRM & Lifecycle Marketing and requires onsite presence in Florida four days per week.
ResponsibilitiesCRM & Campaign Execution- Design, build, and maintain end-to-end marketing campaigns-from audience selection to HTML development, data validation, proofing, and deployment-within Adobe Campaign Classic.
- Perform SQL queries and analyze large datasets in Snowflake to segment, qualify, and troubleshoot customer audiences.
- Translate technical details and data findings into clear insights and campaign concepts for non-technical marketing partners.
- Conduct technical analysis, level-of-effort estimates, and contribute to the creation of direct channel communications.
- Monitor automated campaign performance through reporting tools, ensuring accurate deployment cadence.
- Partner with QA teams to perform comprehensive testing and proofing prior to launch.
E-Commerce Distribution Support- Serve as the onsite resource supporting execution and expansion of e-commerce distribution with a third-party logistics provider.
- Collaborate with internal teams and external partners to ensure alignment between marketing operations and distribution initiatives.
Requirements Basic QualificationsYou Have:
- A passion for using data and creativity to enhance customer engagement.
- Strong communication skills with the ability to simplify complex concepts for both technical and non-technical audiences.
- Comfort working with new technologies and collaborating across cross-functional teams.
- 2+ years of experience with programming languages used in email: Java, JavaScript, HTML, CSS, XML.
- Ability to update and manipulate email code templates, adjust modular layouts, and provide strategic and technical guidance to creative development teams.
- 3+ years of direct experience with email deployment platforms such as Adobe Campaign Classic.
- Hands-on SQL experience performing selects, joins, data issue troubleshooting, and audience validation across large datasets.
Required Education- Bachelor's Degree OR 15 years of relevant professional experience.
Work Schedule- Monday-Thursday: Onsite (Required)
- Friday: Remote
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