Outstanding long-term contract opportunity! A well-known Financial Services Company is looking for a Sr. Brand Strategist in Charlotte, NC (Hybrid).
Work with the brightest minds at one of the largest financial institutions in the world. This is a long-term contract opportunity that includes a competitive benefit package! Our client has been around for over 150 years and is continuously innovating in today's digital age. If you want to work for a company that is not only a household name, but also truly cares about satisfying customers' financial needs and helping people succeed financially, apply today.
Contract Duration: 6+ Months
Required Skills & Experience - Deep expertise in brand strategy, including CVPs, messaging strategy, positioning, and naming.
- Proven consultative experience, ideally operating as a strategist embedded with business partners.
- Strong ability to:
- Ask the right questions
- Diagnose business needs
- Develop strategic recommendations
- Communicate clearly and persuasively with senior leaders
- Experience acting as a brand consultant or senior strategist (versus traditional marketing execution roles).
- Ability to think broadly about customer, market, and brand implications and guide LOBs accordingly.
- Desired Skills & Competencies
Exceptional strategic thinking and structured problem solving skills.
Strong understanding of brand frameworks and tools used in enterprise-level brand strategy.
Demonstrated ability to influence without authority and drive alignment across diverse stakeholders.
Comfort stepping into established workstreams and continuing forward momentum.
Ability to synthesize complex information and convert it into clear, strategic outputs.
Technical Skills
Proficiency with Microsoft Office Suite (PowerPoint, Word, Excel, Teams) at a senior consultant level.
Familiarity with AI based tools (not mandatory but beneficial).
What You Will Be Doing Serve as a strategic partner to LOBs, guiding them through brand aligned thinking and ensuring customer and brand insights are integrated into all strategy development.
Lead development of:
Customer Value Propositions (CVPs) Positioning statements and messaging architecture
Strategic narrative and rationale for positioning
Product and service naming in partnership with the Naming Center of Excellence.
Facilitate working sessions to uncover business needs, clarify goals, and define strategic approaches.
Evaluate business challenges and translate them into brand aligned strategic frameworks.
Work closely with cross functional partners to implement agreed upon strategies.
Quickly onboard into ongoing workstreams and maintain momentum with existing partners.
Represent the brand strategy function in strategic discussions with business leaders.
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