Salesforce Developer

Must Have Technical/Functional Skills · 8+ years of experience on the Salesforce platform · Strong hands-on expertise in: · Salesforce Marketing Cloud · Sales Cloud · Lead management and lead integration · Experience with Marketing Cloud Connect (Salesforce–Marketing Cloud integration) · Proficiency in SQL, AMPscript, and Automation Studio · Experience with Salesforce APIs (REST/SOAP) for lead and data integrations · Solid understanding of Salesforce data model, security model, and sharing concepts · Strong communication and stakeholder collaboration skills Nice to Have: · Experience in BFSI, Lending, Mortgage, or Digital Sales domains · Knowledge of Einstein Engagement, personalization, or analytics · Experience integrating third-party lead sources (web forms, mobile apps, external platforms) · Salesforce certifications (Sales Cloud Consultant, Marketing Cloud Consultant, Platform Developer) Roles & Responsibilities · Design, implement, and support solutions across Salesforce Marketing Cloud and Sales Cloud · Configure and build end-to-end lead lifecycle processes, including: · Lead capture from digital channels · Lead scoring, routing, and assignment · Lead conversion and handoff to Sales · Implement and maintain Marketing Cloud–Sales Cloud integrations using standard connectors and APIs · Build and manage Marketing Cloud components including: · Journey Builder · Email Studio · Automation Studio · Contact Builder · Develop personalized, data-driven campaigns leveraging synchronized Sales and Marketing data · Design data extensions, SQL queries, and automations to support segmentation and targeting · Collaborate with business, marketing, and sales teams to translate requirements into technical solutions · Support production issues, perform root-cause analysis, and implement permanent fixes · Ensure solutions comply with Salesforce best practices, security standards, and performance guidelines TCS Employee Benefits Summary: Discretionary Annual Incentive. Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans. Family Support: Maternal & Parental Leaves. Insurance Options: Auto & Home Insurance, Identity Theft Protection. Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement. Time Off: Vacation, Time Off, Sick Leave & Holidays. Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing. Salary Range: $110,000 - $130,000 a year