Digital Marketing Analyst
San Antonio, TX, US • Posted 3 days ago • Updated 3 days ago

Tech Observer
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Job Details
Skills
- Digital Marketing
- AB Testing
- SQL
- Python
Summary
Position: Sr Digital Marketing Analyst Location: San Antonio , TX Duration: 6- 12 months
Job Description:
1) Marketing Analytics Sales 2) Funnel Analysis, 3) Incrementally/ AB Testing Testing and 4) EDA ( SQL/ Python)
Job Summary:
Responsibilities:
- Develop and implement comprehensive digital marketing analytics strategies.
- Utilize SQL for data extraction, manipulation, and analysis from diverse sources.
- Leverage Adobe Analytics for in-depth website and campaign performance tracking and reporting.
- Conduct A/B testing and other experimental analyses to improve user experience and conversion rates (CRO).
- Collaborate with cross-functional teams (Marketing, Product, Engineering) to align data insights with business objectives.
- Stay abreast of the latest digital marketing trends, tools, and best practices.
- Employ predictive modeling techniques to forecast future trends and campaign outcomes.
Qualifications:
- Bachelor's degree in Marketing, Business, Analytics, or a related field.
- 5+ years of experience in digital marketing analytics, tagging, and CRO.
- Proven expertise in SQL and Adobe Analytics.
- Experience with Python for data analysis and automation is a strong plus.
- Demonstrated experience with predictive modeling.
- Excellent communication and data visualization skills, with the ability to present complex data clearly.
- Ability to work independently and collaboratively in a fast-paced environment.
- Dice Id: 10193174
- Position Id: 8894287
- Posted 3 days ago
Company Info
About Tech Observer
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