Senior Marketing Manager - B2B GTM Team

RESPONSIBILITIES:
A client with Kforce is seeking a Senior Marketing Manager, B2B GTM Team to join their team in San Francisco, CA.

Summary:
The ideal candidate is a self-starting strategic thinker with experience translating market, product and customer insights into strong marketing plans while influencing and partnering cross-functionally to bring their bold visions to life. This person will be challenged to move fast, navigate ambiguity, follow processes, and have a big impact on our GBSG customers' lives.

Responsibilities:
* Be a GTM marketer/ jack of all trades with the ability to use storytelling, customer insights, data and business acumen to lead initiatives at any phase of the product life cycle (from idea to maturity) and execute a GTM plan that can drive impact and influence
* Be a champion of the voice of the B2B customer, and supporting medium-large accountants and accountant sales teams through a learning agenda - developing deep empathy and understanding with their attitudes, needs and pain points
* Leverage consumer (qual and quant), competitive, and industry insights plus new technological capabilities to uncover opportunities that can help further differentiate our suite of product offerings
* Strong creative skillset with an ability to turn deep customer insights into winning positioning, value proposition and messaging that will resonate with the target customer

REQUIREMENTS:
* BA/BS required, or equivalent work experience; Experience in SaaS companies, B2B marketing and/or MBA a plus
* 7+ years of professional experience in marketing driving go-to-market strategies
* Experience with existing AP solutions and/or working in Expense management is a a plus
* Experience as an accountant or working with accounts is a a plus
* Ability to translate consumer insight and business strategies into great execution
* Proven experience leading and influencing cross-functional teams to deliver amazing outcomes
* Solid verbal, written, visual/presentation and interpersonal communication skills, as well as an effective communicator at all levels
* Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results
* Track record of making principled, data-based business decisions balanced with experienced judgment
* Strong project management skills, analytical skills and attention to detail
* Strong organization navigational skills, including ability to lead and influence without direct authority
* Ability to think about ambiguous or complex issues

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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