Salesforce Data Cloud (CDP) & Personalization Specialist – Technical Architect

Job Title

Salesforce Data Cloud (CDP) & Personalization Specialist – Technical Architect

Location

Remote

Duration

12 Months (Contract)

Job Description

We are seeking an experienced Salesforce Data Cloud (CDP) & Personalization Specialist – Technical Architect to support the design, implementation, and adoption of customer data unification and personalized digital experiences across marketing, web, and CRM channels.

The ideal candidate will work closely with business and technical stakeholders to translate personalization and data requirements into scalable Salesforce Data Cloud and Personalization solutions.

Responsibilities

• Lead functional design and implementation of Salesforce Data Cloud (CDP) and Salesforce Personalization (Interaction Studio) solutions

• Support customer data unification, identity resolution, segmentation, and personalization strategies

• Gather business requirements and translate them into functional and solution design specifications

• Define and document business rules for:

  • Identity resolution

  • Consent management

  • Customer lifecycle management

  • Segmentation and calculated insights

• Guide and validate data ingestion from multiple source systems, including:

  • BigQuery

  • Salesforce CRM

  • Salesforce Marketing Cloud

  • Web platforms (AEM, Hybris, React SPA)

• Lead functional design of personalized customer journeys and experience use cases

• Collaborate with technical teams to ensure accurate implementation and data integrity

• Support User Acceptance Testing (UAT), business validation, and defect resolution

• Create training materials and support change management to ensure business adoption

• Enable audience activation and journey orchestration using Salesforce Marketing Cloud

Required Skills & Experience

• Strong experience as a Customer Data Platform (CDP) Functional Consultant

• Hands-on experience with Salesforce Data Cloud

• Expertise in Salesforce Personalization (Interaction Studio) including:

  • Journey logic and triggers

  • Decision rules and segmentation

  • Content and experience personalization

• Solid understanding of:

  • Customer profile unification

  • Identity strategy

  • Calculated insights

  • Data model design

• Experience working with marketing, digital, and CRM teams

• Strong communication and stakeholder management skills

Preferred Qualifications

• Salesforce Data Cloud Consultant Certification

• Salesforce Personalization Accredited Professional Certification

• Salesforce Marketing Cloud Consultant Certification