Digital Advertising & Analytics Specialist

Digital Advertising & Analytics Specialist

Summary
Our client is seeking a Digital Advertising & Analytics Specialist to lead paid media performance, analytics reporting, and data-driven marketing insights across multiple brands.  This individual will serve as the organization''s subject-matter expert in digital advertising strategy, campaign optimization, and marketing analytics.
Requirements

• 4+ years of experience in digital advertising, paid media, or marketing analytics.
• Strong expertise in Google Ads campaign management and optimization.
• Experience managing paid social campaigns across platforms including Meta (Facebook & Instagram), TikTok, Pinterest, and YouTube.
• Experience building and maintaining dashboards using tools including Looker Studio, Power BI, Tableau, Supermetrics, and similar reporting platforms.
• Strong analytical skills with the ability to interpret campaign performance data and provide recommendations.
• Experience creating and presenting reports to leadership and business stakeholders.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and priorities with minimal supervision.
• Strong attention to detail and organizational skills.
• Ability to work on-site in Troy, Michigan, two days per week (Tuesdays and Thursdays).
• Approximately 5 years of digital advertising and analytics experience.
• Previous experience as a Google Ads Account Manager or agency-side digital marketing professional.
• Experience presenting advertising performance and recommendations to C-suite executives.
• Experience supporting multi-brand organizations.
• Knowledge of lead generation and customer acquisition strategies.
• Experience with marketing attribution and advanced analytics reporting.
• Familiarity with the AI tools used to improve efficiency in reporting, analysis, and content development.
• Experience creating executive-level presentations and marketing performance reviews.

Preferred

• Previous experience as a Google Ads Account Manager or agency-side digital marketing professional.
• Experience presenting advertising performance and recommendations to C-suite executives.
• Spanish language proficiency.

This is a 6-12-month Contract with the potential to convert to a Contract with our MI client.  Employee benefits include Medical/Dental Benefits, Paid time off, Paid Holidays, and a 401(k) plan (with an immediately vested company match) available through TriCom during the contract period.  H-1 B visa sponsorship is not available for this position.  No third-parties, please.

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