Sr Associate, Copywriter - B2B Marketing (Auto)
Capital One Auto is seeking a strategic and versatile, experienced Copywriter to join our team. We aren't just looking for someone who can write; we need a storyteller who understands the nuance of the B2B landscape and knows how to move the needle for our partners.
In this role, you will be the voice of our brand across multiple touchpoints. You will translate complex business goals into engaging, sales-driven marketing copy that resonates with professional audiences. From high-energy video scripts and omni-channel digital campaigns to deep-dive training materials, you will ensure our brand personality is consistent, human, and effective.
A portfolio is required - demonstrating a wide variety of work across multiple campaigns, including print, digital, social, and omni-channel.
Responsibilities - Omni-Channel Content Creation: Develop high-impact, sales-driven copy for digital (web, email, social), direct mail, and video scripts that drive B2B engagement and conversion.
- Brand Stewardship: Interpret and evolve the Capital One Auto brand personality, ensuring a consistent voice across all creative outputs.
- Diverse Asset Development: Switch gears seamlessly between conceptual marketing campaigns and clear, instructional training materials for internal and external partners.
- Strategic Collaboration: Partner closely with Process Managers, Brand/Digital teams, and Leadership to execute work that aligns with business objectives and customer needs.
- Compliance & Precision: Proofread peer content and ensure all communications remain in compliance with company policies, maintaining rigorous audit documentation.
- Campaign Management: Monitor and track campaigns through the creative lifecycle, providing guidance and influence to ensure the final product meets the highest standards.
The Ideal Candidate - B2B Expert: You understand that B2B buyers are people too. You know how to balance professional authority with engaging, persuasive prose.
- Multi-Faceted: You are as comfortable writing a 30-second video script as you are a 10-page training guide.
- Problem Solver: You don't just take orders; you look at the brief and find the best way to solve the customer's problem through copy.
- Detail-Oriented: You have a "hawk-eye" for grammar, tone, and brand consistency.
Basic Qualifications: - Bachelor's Degree or military experience.
- At least 4 years of experience in marketing, advertising, or content writing (with at least 2 years of B2B audience experience).
Preferred Qualifications: - 4+ years of experience writing for omni-channel campaigns, including video scripts and digital assets.
- A portfolio demonstrating high-quality B2B marketing work and instructional/training content.
- 2+ years experience in the Financial Services or Automotive industries.
- Proficiency in Google Suite, Microsoft Office, and experience collaborating within Adobe Creative Cloud workflows.
- Experience in "Sales Enablement"-creating copy that helps sales teams close deals, demonstrated through a strong portfolio of work.
- Ability to multitask, conceptualize, manage one's own time, create and work directly with other employees-strong creative problem-solving skills
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
Plano, TX: $87,700 - $100,100 for Sr. Associate, Brand Copywriter
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1- or via email at All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
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