Martech Testing Lead

8+ years of Quality Assurance and Testing experience. · 5+ years leading enterprise-scale testing programs. · Strong experience in Adobe Experience Cloud platforms. · Experience with: o Adobe Experience Manager (AEM) o Adobe Campaign Classic / Campaign v8 o Adobe Experience Platform (AEP) o RTCDP o Adobe Journey Optimizer o Offer Decisioning o Adobe Analytics / CJA · Strong understanding of: o Customer journeys o Audience segmentation o Marketing automation

o Personalization o Customer data platforms · Experience with: o SQL o APIs o Data validation o ETL testing o Test management tools o Defect management tools

Test Strategy & Leadership · Create test plans, test approaches, test schedules, and release validation checkpoints. · Co-ordinate with other stakeholders to drive and close testing Adobe Campaign Testing · Validate campaign workflows and delivery processes. · Test Email, SMS, MMS, Push Notifications, and cross-channel communication programs. · Verify audience targeting and exclusion logic. · Validate personalization and dynamic content rendering. Adobe Experience Platform (AEP) & RTCDP Testing · Validate data ingestion processes from source systems. · Test XDM schema implementation and mapping accuracy.

· Verify identity resolution and profile stitching processes. · Validate customer profile creation and updates. Adobe Journey Optimizer (AJO) Testing · Validate customer journey orchestration workflows. · Test event-triggered customer interactions. · Verify decision nodes and branching logic. · Validate real-time journey execution. Offer Decisioning Testing · Validate eligibility and prioritization rules. · Test decision strategies and ranking models. · Verify contextual offer delivery. · Validate suppression and frequency management logic. Integration Testing · Validate integrations among: o AEM o Adobe Campaign o AEP o AJO o Adobe Analytics o CRM platforms o CDPs o Data warehouses o APIs o External marketing system