CRM & Marketing Automation Specialist
Kaizen Soft Solutions, LLC
Dice Job Match Score™
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Job Details
Skills
- Customer Engagement
- Customer Experience
- Customer Relationship Management (CRM)
- Data Flow
- Data Quality
- JSON
- Management
- Mapping
- Marketing
- Marketing Automation
- Routing
- Sales Operations
- Software Development
- Workflow
Summary
Position: CRM & Marketing Automation Specialist
Visa: s
Job Description
• Build and manage automated customer journeys across CRM and marketing platforms, including lead nurturing, customer engagement, retention, re-engagement, and trigger-based communications using Relcu, Iterable, CXone, and Workato.
• Building journeys means installing email templates in the marketing automation platform and setting triggers.
• Configure and administer low-code/no-code CRM and marketing workflows, using drag-and-drop tools to manage routing rules, triggers, campaigns, audience segmentation, business logic, notifications, and other workflow automations without requiring traditional software development.
• Create and maintain integrations and webhook-driven processes between CRM, marketing, contact center, and other business applications; understand basic concepts such as APIs, webhooks, field mapping, triggers/actions, JSON payloads, and system-to-system data flows.
• Partner with Marketing, Sales Operations, Product, and Technology teams to translate business requirements into scalable automated journeys and workflows, troubleshoot issues, test changes, document processes, and continuously improve the end-user and customer experience.
• Monitor and optimize automation performance, including journey execution, message delivery, workflow failures, data quality, conversion performance, and customer engagement; identify opportunities to simplify processes and increase automation.
Roles & Responsibilities
• Ideal candidate is technically curious and hands-on, with experience administering CRM, marketing automation, customer engagement, or integration platforms. Experience with Relcu, Iterable, CXone, Workato, or comparable platforms is strongly preferred. This role is U.S. based, with preference for candidates comfortable working in a fast-paced, cross-functional environment.
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- Dice Id: 91135200
- Position Id: 9084960
- Posted 4 hours ago
Company Info
Kaizen Soft Solutions is a growing software solutions provider based out of Tampa, Florida, in the United States. We focus on delivering high value to clients through integrated, reliable, responsive, and cost-effective solutions. We have been a trusted partner to several small, medium, and large companies, enabling them to overcome critical business challenges.
We have profound experience and expertise in providing solutions for complex IT implementation projects and integrating emerging technologies in a dynamic environment.
Our cutting-edge solutions make us a seamless extension of our clients. With our dynamic, scalable, resilient, and responsive offerings, we ensure rapid growth and high value for our clients.
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