(Must haves) ● 7+ years of professional experience
● B2B marketing exposure
● Proven track record of defining and executing programs with a wide range of cross-functional stakeholders that deliver against funnel metrics and KPI
● Strong analytical skills with the ability to synthesize information and communicate it clearly
● Self-managing and proactive: We need someone who is proactive instead of needing to be told what to do for every step in Stripe’s dynamic environment
● Ability to deal with ambiguity: The ability to build, adapt, and maintain positive momentum is key for this role
Additional Qualifications
(Nice to Haves)
● Fluency with AI including leveraging native AI tooling and integrating LLM / agentic capabilities into everyday work
● Experience with awareness driving tactics like engagement or branding goals
● Paid/digital media exposure
● Event marketing experience. Have experience working on events, not required that they have led an event before
● Experience scaling programs with an eye toward repeatability and efficiency
● Understanding of the startup and AI company ecosystem as well as payments, SaaS, and financial technology sectors
Additional Notes
Demand Generation Lead – Startup Segment (Summary)
Role Focus
Own demand generation strategy for startup audience (AI-heavy) across the U.S. market
Act as a regional “QB”, leading pipeline growth and aligning to SKO targets
Key Responsibilities
Drive H2 strategy and execution across email, paid media, events (digital + in-person)
Balance strategy (primary) with some hands-on campaign ownership
Manage cross-functional and partner teams; collaborate closely with campaigns/content team
Own reporting, dashboards, campaign execution, and event support
Candidate Profile
Background in tech + startup-focused marketing
Experience marketing to startup ecosystems
Strong independent operator who can lead initiatives end-to-end
Tools & Systems
Salesforce (reporting), Marketo (email), demand-based platforms
Experience with AI tools / LLMs, AI agents, and workflow automation
Familiarity with SEO/AEO collaboration
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