Job Title: Regional Marketing Execution Manager (AMER)
Work Location: Newtown Square , PA (Remote)
Duration: 6+ Months
What You ll Do :
As the Regional Field Marketing Manager for North America, you will drive strategic and executional marketing initiatives across these regions, ensuring alignment with sales, partners, *** Line of Business (LoB) marketing teams, and relevant stakeholders. Your primary focus will be demand generation, pipeline acceleration, and supporting revenue goals through innovative and data-driven marketing strategies. In this role, you will act as a critical link between regional stakeholders and the broader *** marketing ecosystem.
Your key responsibilities will include:
Strategic Marketing:
- Support in developing and executing a comprehensive field marketing plan tailored to the region, aligned with sales objectives and market dynamics.
- Ensure tight collaboration with *** LoB marketing teams to leverage global campaigns and align on messaging, content, and strategy for the region.
- Advocate for scalable marketing approach while addressing business marketing needs.
Campaign Execution:
- Plan and execute integrated marketing campaigns to drive awareness, demand generation, and pipeline acceleration.
- Partner with sales and partner teams to co-create initiatives that address key regional business objectives.
- Utilize various channels, including digital marketing, physical and virtual events, account-based marketing (ABM), and customer advocacy programs, to drive measurable outcomes.
Collaboration & Alignment:
- Work closely with sales teams to ensure marketing efforts align with regional priorities and contribute directly to pipeline and revenue growth.
- Collaborate with priority partners to design and execute joint marketing campaigns and enablement programs that amplify the impact of *** s go-to-market efforts.
- Maintain strong alignment with *** LoB marketing colleagues to adapt global initiatives for local relevance and optimize marketing resources.
Field Enablement:
- Equip regional sales teams with the marketing tools, assets, and support they need to achieve success.
- Foster proactive communication to ensure alignment on priorities and resolve any conflicts that may arise between stakeholders.
Market Insights & Analysis:
- Stay informed about regional market trends, customer needs, and competitive activities to refine marketing strategies.
- Use data and analytics to measure campaign performance, identify areas for improvement, and make data-driven decisions to optimize outcomes.
Performance Measurement:
- Track and report on key performance indicators (KPIs), including pipeline contribution, marketing-attributed revenue, and return on marketing investment (ROMI).
- Regularly review campaign outcomes and adjust strategies to maximize impact.
What You Bring :
- 3-5 years of marketing experience, preferably in field marketing roles within the tech / SaaS industry.
- Proven ability to collaborate effectively with sales, partners, and cross-functional teams, including LoB marketing colleagues.
- Strong understanding of demand generation strategies, account-based marketing, and customer lifecycle marketing.
- Experience in managing campaigns across diverse regions with varying market dynamics.
- Excellent communication and stakeholder management skills, with a focus on fostering alignment across teams.
- Physically based in North America
- Data-driven mindset with expertise in using analytics to measure and optimize campaign performance.
- Experience managing budgets and working with external agencies.
- Familiarity with digital marketing tools, platforms, and best practices.
What Success Looks Like:
- Alignment with sales, partners, and relevant *** LoB marketing teams to deliver cohesive marketing efforts.
- Achievement of pipeline and revenue targets for North America
- Execution of impactful, data-driven marketing campaigns with measurable ROI.
- Strengthened collaboration across *** s regional and global marketing ecosystems.
About the Team
You will be part of the Marketing Organization within *** s Customer Success Board Area, supporting the *** LeanIX and *** Signavio solutions. This team focuses on delivering integrated marketing strategies that drive demand, enable partners, and support *** s mission to empower customers in their digital transformation journeys.
Join us to shape the future of field marketing in a dynamic environment that values innovation, collaboration, and measurable results.
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