MoEngage Specialist

Key Responsibilities

Configure and manage MoEngage campaigns across Push, Email, SMS, and In-App channels.

Design customer journeys and segmentation strategies to drive engagement and retention.

Utilize No-Code Personalization Editor for quick website/app customizations and Built-In Code Editor for advanced HTML/JavaScript-based widgets.

Integrate Server-Side Personalization APIs for backend-level customization.

Monitor campaign performance, analyze metrics, and implement A/B testing for optimization.

Collaborate with product and marketing teams to align campaigns with business goals.

Troubleshoot integration issues and ensure data accuracy across systems.

Required Skills

Hands-on experience with MoEngage platform and marketing automation tools.

Basic HTML/JavaScript knowledge for advanced edits and custom widgets.

Familiarity with customer segmentation and journey orchestration.

Understanding of MoEngage APIs and SDK integration for mobile/web apps.

Ability to interpret analytics and optimize campaigns based on insights.

Optional: Data analysis skills for deeper insights and reporting.

Tools

No-Code Personalization Editor for quick customizations.

Built-In Code Editor for HTML/JavaScript-based widgets.

Server-Side Personalization APIs for backend-level personalization.