Sr. Email Marketing Lead

We are seeking an experienced Senior Email Marketing Manager to lead the strategy, execution, and operations of a large-scale email marketing program. This role will oversee the technical development, deployment, and optimization of email campaigns while managing a team of 6-8 email marketing professionals. The ideal candidate combines hands-on expertise in marketing automation platforms, email coding, segmentation, and personalization with strong people leadership and project management skills.

Key Responsibilities

• Lead the end-to-end execution of email marketing campaigns, including architecture, coding, testing, deployment, and performance optimization.
• Develop and manage the email marketing roadmap, campaign calendar, content schedules, and promotional planning.
• Drive business growth through targeted email, SMS, push notification, and automated customer journey campaigns.
• Build and maintain audience segmentation, personalization strategies, dynamic content, and automated workflows using SQL and scripting languages.
• Manage and mentor a team of 6-8 email marketing specialists responsible for campaign development, coding, QA, and deployment.
• Oversee campaign quality assurance, ensuring accuracy, deliverability, responsive design, and brand compliance.
• Partner with Marketing, Product, Technology, Analytics, and other cross-functional teams to support customer engagement initiatives.
• Lead email platform and ESP migration projects, including planning, execution, testing, and stakeholder communication.
• Manage platform administration, user access, workflow processes, and ongoing operational support.
• Develop campaign reporting and performance analysis, providing insights and recommendations for optimization.
• Stay current on industry trends, emerging technologies, and email marketing best practices.
• Support talent acquisition, onboarding, coaching, and performance management of team members.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
• 7+ years of email marketing experience, including hands-on technical development and campaign execution.
• 3+ years of people management experience leading high-performing teams.
• Extensive experience with enterprise email marketing platforms such as Salesforce Marketing Cloud and/or Adobe Campaign.
• Strong proficiency with:
  • AMPscript
  • SQL
  • HTML/CSS
  • Dynamic content and personalization
  • Audience segmentation
  • Marketing automation workflows
• Experience executing or supporting ESP migration projects.
• Experience managing SMS and push messaging campaigns.
• Knowledge of APIs, webhooks, integrations, and customer data platforms (CDPs).
• Familiarity with project management tools such as Jira, Monday.com, or similar platforms.

Preferred Qualifications

• Experience supporting membership, subscription, insurance, travel, retail, or consumer-focused organizations.
• Understanding of UX/UI principles and digital customer engagement best practices.
• Experience managing complex, multi-channel customer journeys and lifecycle marketing programs.

Key Skills

• Email Marketing Strategy & Operations
• Salesforce Marketing Cloud
• Adobe Campaign
• SQL
• AMPscript
• HTML/CSS
• Marketing Automation
• Customer Segmentation & Personalization
• SMS & Push Messaging
• Campaign Analytics & Reporting
• Team Leadership & Coaching
• Project Management

Job Type & Location
This is a Permanent position based out of Huntington Beach, CA.
Pay and Benefits
The pay range for this position is $120000.00 - $160000.00/yr.
Medical, Dental & Vision Insurance for employees and eligible dependents. (autoclubso...th.aaa.com) 401(k) Retirement Plan with company-sponsored retirement benefits. Employee reports also reference a pension/defined contribution retirement program. (payscale.com) Paid Time Off (PTO), paid holidays, and sick leave. (payscale.com), (comparably.com) Life Insurance and Disability Coverage. (payscale.com) Tuition Reimbursement / Professional Development Assistance for eligible employees. (payscale.com) Employee Discounts, including AAA-related products and services. (autoclubso...th.aaa.com) Bonus Opportunities for certain positions. The role you're recruiting for includes a 10% variable bonus target.
Workplace Type
This is a fully onsite position in Huntington Beach,CA.
Application Deadline
This position is anticipated to close on Jul 17, 2026.

About TEKsystems

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

About TEKsystems and TEKsystems Global Services

We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.

Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.