GEO Specialist- Generative Engine Optimization

Position: GEO Specialist- Generative Engine Optimization

Location: Plano, TX

Duration: 6+ Months

This is a hands-on execution role. The ideal candidate is comfortable working in Contentful CMS, understands how LLMs select and cite content, can engage authentically in online communities, and can manage short-form social content.

Key Responsibilities

On-Site Content Optimization

• Execute GEO content improvements in Contentful CMS restructuring PDPs, adding AI-optimized FAQs, converting table-based content to crawlable HTML, and ensuring content freshness (AI engines heavily favour content less than 90 days old)
• Implement and QA schema markup (FAQPage, HowTo, Video Object, Collection Page) directly in Contentful ensuring schema is rendered in-page and visible to AI crawlers, not injected via tag managers
• Optimize page structure for AI comprehension: metadata, heading hierarchy, internal linking, entity coverage, and topic clustering
• Conduct keyword research alongside entity optimization and topic clustering, tailored for both traditional and generative search
• Monitor AI citation share and brand presence using Brandlight and comparable tools; translate findings into prioritized content actions, continuously refining strategies as AI search behaviour and best practices evolve this is a new discipline and the playbook is still being written
• Analyze performance via Google Search Console, GA4, SEMrush, and Brandlight; report on visibility trends across categories
• Stay current with the evolving landscape of AI search algorithms, LLM behaviour, and search trends

Off-Site & Community

• Manage Reddit participation across relevant communities authentic engagement, answering product questions, and identifying threads where content can add value (Reddit is currently the top-cited social domain in AI responses for our categories)
• Manage low-risk community management across other channels while the permanent Social headcount ramps in 1H27
• Create and publish TikTok content aligned to GEO priorities short-form to support brand presence, longform for AI citation value
• Support outreach to high-citation third-party publishers (e.g., best-of lists, editorial roundups) where has citation gaps coordinating briefs, product information, and follow-up

YouTube & Video

• Identify YouTube content gaps based on AI citation data and brief or produce content that matches high-citation formats: ranked/best-of, product explainers, how-to longform
• Optimize video titles, descriptions, chapters, and transcripts for AI discoverability AI engines index transcripts, not view counts

Required Qualifications

• 3+ years of experience in SEO, digital marketing, or a related role
• Hands-on experience with Contentful CMS (or equivalent headless CMS)
• Strong understanding of on-page and technical SEO: schema markup, HTML structure, metadata, internal linking
• Experience with SEO and analytics tools (SEMrush, Google Search Console, GA4)
• Familiarity with how LLMs surface and cite content GEO, AEO, or AI visibility experience a strong plus
• Demonstrated experience in online community management, including Reddit
• Comfortable creating short-form social content; TikTok experience preferred
• Strong written and verbal communication skills, with a track record of driving cross-functional alignment without direct authority
• Strong analytical and problem-solving skills

Skills

• SEO & GEO strategy and execution
• Content optimization for LLM citation (structure, freshness, entity coverage)
• Contentful CMS hands-on content creation and management
• HTML and technical SEO
• Schema markup and structured data
• Reddit community management and social engagement
• TikTok content creation
• YouTube content strategy and transcript/metadata optimization
• Third-party editorial outreach and coordination
• AI brand monitoring (Brandlight or equivalent)
• Data analysis and performance tracking
• Cross-functional collaboration
• Adaptability in a fast-evolving AI landscape