Products Analytics Manager

Role and Responsibilities:

We are seeking a hands-on Issuance Leakage Analytics Lead to identify and quantify lost issuance
opportunities across the customer acquisition and application journey. The role will focus on uncovering
leakage points throughout marketing funnels, customer journeys, underwriting pathways, and demand
generation processes to drive growth in originated accounts and funded volume. The ideal candidate
possesses strong funnel analytics expertise, web analytics experience, and a consulting mindset capable
of moving from problem identification to actionable business recommendations.
Key Responsibilities
 Identify issuance leakage opportunities throughout acquisition, application, approval, and funding
funnels.
 Quantify business impact associated with customer drop-off, under-penetration, and missed
demand.
 Analyze customer journeys across digital channels to identify friction points, conversion gaps, and
behavioral patterns.
 Conduct funnel diagnostics and root-cause analyses to isolate drivers of conversion loss.
 Develop measurement frameworks to monitor funnel performance and leakage trends.
 Partner closely with Product, Marketing, Credit Risk, Operations, and Engineering teams to
implement improvements.
 Design and evaluate experiments aimed at improving approval rates, customer conversion, and
funded volume.
 Build executive-ready dashboards and business reviews tracking leakage, conversion, and growth
opportunities.
 Translate analytical findings into prioritized business recommendations with quantified impact
estimates.
 Support business case development for strategic growth initiatives.
Candidate Profile:
 7+ years of experience in Funnel Analytics, Digital Analytics, Marketing Analytics, Conversion
Optimization, Product Analytics, Growth Analytics, or Customer Journey Analytics.
 Advanced proficiency in analytics tools and programming languages (SQL,Python, R, or similar)
 Strong analytical problem-solving skills.

 Experience working with web analytics platforms such as: HEAP (preferred), Google Analytics
etc.
 Experience performing funnel analysis and conversion optimization.
 Strong communication and consulting skills.
 Ability to independently identify opportunities and influence stakeholders.
 Master’s degree in economics, mathematics, computer science/engineering, operations
research, or related analytics areas; candidates with BA/BS degrees in the same fields from top-
tier academic institutions are also welcome to apply.