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Webinar Registration & Email Marketing (Remote - US & Canada)

Remote • Posted 6 hours ago • Updated 6 hours ago

Full Time

On-site

Fitment

Dice Job Match Score™

🔢 Crunching numbers...

Job Details

Skills

Management
Promotions
Content Development
Email Marketing
Workflow
Brand
Social Media Marketing
Social Media
Testing
Optimization
Performance Tuning
Performance Metrics
Messaging
Demand Generation
Copywriting
Marketing Automation
Channel Marketing
Project Management
Organizational Skills
Pharmaceutics
Life Sciences
Health Care
Salesforce.com
Cloud Computing
HubSpot
MailChimp
Marketing
Conversion Optimization

Summary

Dermsquared is seeking an experienced Freelance Webinar Registration Marketing Specialist to drive healthcare professional (HCP) registration and attendance for a growing portfolio of sponsored virtual webinars. This role is responsible for developing and executing high-performing, multi-channel marketing campaigns that increase webinar registrations, engagement, and attendance.

The ideal candidate is a performance-driven marketer who can translate complex clinical or pharmaceutical topics into compelling campaigns that motivate healthcare professionals to register and attend.

Key Responsibilities

Webinar Campaign Strategy & Execution

Develop end-to-end marketing campaigns for each sponsored webinar.
Create registration-driving messaging, value propositions, and promotional strategies.
Build and manage webinar promotion timelines and campaign calendars.
Optimize campaigns to maximize registration volume and attendance rates.

Copywriting & Content Development

Write compelling webinar marketing copy across channels.
Create email subject lines, headlines, body copy, CTAs, and registration landing page content.
Develop promotional messaging tailored to healthcare professional audiences.
Create webinar nurture and reminder email sequences.

Email Marketing

Build and deploy campaigns within Iterable.
Create segmented email journeys and automated reminder workflows.
Configure registration and engagement-triggered campaigns.
Monitor campaign performance and optimize based on results.

Creative Development

Design promotional assets using Canva or similar tools.
Create email graphics, social media assets, digital advertisements, and webinar promotional materials.
Adapt creative to sponsor branding requirements while maintaining Dermsquared standards.
Develop visually compelling campaigns that drive conversions.

Social Media Marketing

Write and design organic social media posts.
Develop supporting promotional content across multiple channels.
Create social asset variations for campaign testing and optimization.

Performance Optimization

Monitor registration trends and campaign performance metrics.
Develop creative, messaging, and targeting optimizations.
Identify opportunities to increase conversion rates and attendance.
Leverage data and campaign insights to improve future webinar performance.

Qualifications

Required

3+ years of marketing experience focused on webinar, event, or demand generation campaigns.
Strong copywriting skills with demonstrated ability to drive conversions.
Experience building email campaigns and journeys in marketing automation platforms.
Proficiency in Canva or similar design tools.
Experience developing multi-channel marketing campaigns.
Strong project management and organizational skills.
Ability to work independently with minimal oversight.

Preferred

Healthcare, pharmaceutical, medical education, or life sciences marketing experience.
Experience marketing to physician or healthcare professional audiences.
Familiarity with Iterable or other email building systems such as Salesforce Marketing Cloud, Hubspot, or Mailchimp.
Experience promoting webinars, virtual events, or educational programs.
Understanding of performance marketing principles and conversion optimization.

Success Metrics

This role will be measured on:

Webinar registrations generated
Webinar attendance rates

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

Dice Id: vonqfeed2
Position Id: 967609408
Posted 6 hours ago

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