Overview Navy Federal Credit Union currently does not provide sponsorship for this role. Applicants must be authorized to work in the United States without the need for current or future sponsorship.Lead, plan, organize, and direct the Product Strategy & Marketing team In Membership & Deposit Products to drive member and product acquisition and engagement. Set performance standards, expectations, direction, goals, assignments, and schedules to ensure unit objectives and achievements align with department and company strategies. Provide the team with feedback, resources, and career development. Direct the evaluation, selection, and application of behavioral analytics and product engagement insights to inform product strategy. Partner with department executives, leadership, and other key personnel to develop data-informed product strategies, engagement models, experience enhancements, and the long-term strategic direction and roadmap. Direct the preparation of executive summaries, letters, board reports, monthly/quarterly briefs, and various memoranda for executive leadership. Act as subject matter expert on how member behavior informs product development and adoption strategies. Collaborate across analytics, product, MSO, and marketing teams to ensure insights are integrated into strategic decisions and business cases.
This position is eligible for the TalentQuest employee referral program. If an employee referred you for this job, please apply using the system-generated link that was sent to you.
Responsibilities - Assist in development, and retention for a high performing team of product strategists, ensuring roles and career trajectories are well-defined and evolve as the organization transitions
- Lead strategy and execution-identify opportunities, align stakeholders, and translate business priorities into clear, actionable plans
- Ensure performance, service initiatives and projects related to product offering goals are achieved and informed by behavioral and engagement analytics
- Partner with analytics on the analysis, design, planning, development, and delivery of behavioral insights to inform member-product strategies and member engagement
- Oversee member and market research, product analysis and benchmarking for deposit products
- Translate member insights into actionable strategies that increase membership acquisition, engagement, adoption, and retention for deposit products
- Support product and member growth forecasting and performance projections by providing behavioral context and member-level analysis
- Partner with Product Analytics, Pricing, Marketing, Product Management and MSO to ensure holistic understanding of member trends influencing business outcomes
- Strategically review reporting processes, including analysis and preparation of project dashboards, metrics, and materials
- Maintain awareness of products and services offered by Navy Federal's competition, economic trends and the composition of portfolio; recommend changes and enhancements when deemed appropriate and desirable
- Manage the development of viable business solutions that anticipate members' needs, increase/retain membership, decrease inactivity, forecast industry trends, and increase/maintain marketplace competitiveness while maintaining delivery costs
- Review and discuss audit findings on deposit products and membership offers and campaigns with both internal auditors and external examiners and recommend corrective actions to Leadership; manage the development of agreed upon corrective actions to ensure completions of audits and compliance with findings
- Collaborate with Marketing and internal stakeholders to ensure behavioral trends inform go-to-market strategies and product positioning
- Recommend improvements to product experience and strategies that enhance member satisfaction and deepen product engagement
- Perform other duties as assigned
Qualifications - Expert knowledge of savings, marketing and research, and investment principles
- Advanced knowledge of thought leadership in providing vision and strategic thinking around a full range of technical decisions and issues
- Significant experience in researching, compiling, and documenting data, business processes, and workflows
- Ability to comprehend, analyze, interpret, communicate and apply government and financial industry regulations, related principles and practices and company instructions, procedures and policies
- Advanced analytical, reconciliation, and deductive reasoning skills, including data analysis, querying, and reporting
- Significant experience with full life cycle project management and process improvement
- Ability to work independently, exercise sound judgment, solve problems, and display a high degree of initiative
- Advanced experience in progressively responsible positions demonstrating the ability to manage personnel, apply management principles and practices, and establish efficiency standards
- Extensive experience in financial and member service operations to include understanding of effective member service philosophy
- Extensive experience demonstrating the ability to meet changing requirements and priorities and accomplish project goals
- Ability to effectively interpret and remediate findings from internal and/or auditors and regulators
- Significant experience in supervising and leading employees
- Expert skill developing and implementing programs in a leadership role
- Advanced skill identifying and analyzing business requirements and recommending solutions
- Advanced skill in the analysis of technical issues in order to recommend, develop and/or implement strategies and achieve objectives
- Advanced skill to influence, negotiate and persuade to reach agreeable exchange and positive outcomes
- Advanced skill communicating complex technical concepts to non-technical audiences
- Advanced skill in producing desired results and achieving goals and objectives
- Bachelor's degree Finance, Business Administration, Computer Science, related field or the equivalent combination of education, training, and/or experience
Desired Qualifications- Master's Degree in Finance, Accounting or Business Administration or a related field, or the equivalent combination of training, education and experience
- Thorough knowledge of Navy Federal policies, products, and services, and familiarity with internal operations, systems, and functions
Hours: Monday - Friday, 8:00AM - 4:30PM
Location: 820 Follin Lane, Vienna, VA 22180 | 5510 Heritage Oaks Drive, Pensacola, FL 32526
About Us Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks.
Our approach to careers is simple yet powerful: Make our mission your passion.
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Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to age, race, sex, color, religion, national origin, disability, veteran status, pregnancy, sexual orientation, genetic information, gender identity or any other basis protected by applicable law.
Accommodations: If you need accommodation or assistance for a qualifying condition to complete the online application (or during any stage of the hiring process), you can contact Navy Federal's Medical Accommodations team at or by calling 1-. This team cannot provide any information on job postings or application status.
Disclaimers: Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team's discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position. For additional details regarding compensation and benefits, review the Benefits page of the Navy Federal Career Site.
Protect Yourself from Job Scams: Navy Federal Credit Union jobs are posted on our career site, jobs.navyfederal.org and reputable job boards (e.g., LinkedIn, Indeed). We do not post jobs on social media marketplaces, messaging apps or unverified websites. We will never ask candidates for payment, bank details or personal financial information during the hiring process.
Bank Secrecy Act: Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.
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