Martech Product Owner

Title: Martech Product Owner Location: Fort Mill, SC (Onsite) Position: Contract

Role Overview:
We are seeking a MarTech Product Manager to lead the strategy development and delivery of marketing technology solutions within the insurance domain
The role involves managing end-to-end product lifecycle driving digital transformation and ensuring alignment with business objectives to enhance customer engagement and experience
Key Responsibilities:
Define and execute the MarTech product roadmap aligned with business goals and customer needs
Collaborate with cross functional teams including marketing technology and business stakeholders to deliver innovative solutions
Manage product lifecycle from ideation to deployment ensuring timely delivery and quality standards
Analyze market trends customer insights and emerging technologies to identify opportunities for product enhancement
Oversee integration of marketing platforms such as CRM analytics automation tools and personalization engines
Ensure compliance with regulatory requirements and data privacy standards within the insurance sector
Monitor product performance generate reports and recommend improvements based on KPIs and ROI analysis

Required Skills and Experience
Proven experience in product management within MarTech or digital marketing solutions
Strong understanding of insurance domain processes and customer engagement strategies
Expertise in marketing technology platforms including CRM campaign management and analytics tools
Ability to translate business requirements into technical specifications and actionable plans
Excellent stakeholder management communication and leadership skills
Familiarity with agile methodologies and product development frameworks