Immediate need for a talented Digital Marketing Specialist IV. This is a 05+ months contract opportunity with long-term potential and is located in San Francisco, CA (Onsite). Please review the job description below and contact me ASAP if you are interested.
Job ID:26-05604
Pay Range: $80 - $88/hour. Employee benefits include, but are not limited to, health insurance (medical, dental, vision), 401(k) plan, and paid sick leave (depending on work location).
Key Responsibilities:
- Leverage deep customer insights, product expertise, and competitive intelligence to inform a segmentation strategy and develop product positioning including differentiated, insights-based messaging and claims
- Develop research and testing plans and actively analyze business data from multiple sources to generate insights, make informed decisions, and turn these insights into compelling business cases and awesome end-to-end customer experiences
- Leverage storytelling, customer insights, data and business acumen to lead initiatives and execute an impactful GTM plan that prioritizes business results with product and channel partners
- Develop go-to-market plans, segmentation, and marketing activations in close partnership with channel, ecosystem, and external partners and our business development team to deliver year-on-year growth for our lending marketplace
- Partner closely with cross-functional teams spanning marketing, product, design, business development, analytics, finance, credit, risk, legal, strategy, sales, and customer success
Key Requirements and Technology Experience:
- 5 - 8 years of experience in product marketing and cross-functional execution
- Understands and utilizes core marketing frameworks to develop segmentation, targeting, and positioning, and translate strategy into product roadmaps and actionable, cross-functional go-to-market plans
- Highly analytical and problem-solving orientation; comfort with different testing methodologies and synthesizing inputs from multiple data sources to analyze ROI, develop big insights, and make recommendations that unlock growth opportunities.
- Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest-impact levers, balancing short- and long-term business outcomes
- Demonstrated high levels of ownership, responsibility, initiative, and the desire to drive significant, measurable performance results
- Ability to influence in a cross-functional, fast-moving environment
- Excellent verbal, written/presentation, and interpersonal communication skills.
- Fintech and/or credit card experience preferred.
- Experience with small- and mid-sized business a plus.
Our client is a leading IT Industry, and we are currently interviewing to fill this and other similar contract positions. If you are interested in this position, please apply online for immediate consideration.
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