Immediate need for a talented Marketing Associate IV. This is a 12 Months Contract opportunity with long-term potential and is located in San Francisco, CA (Remote-PST). Please review the job description below and contact me ASAP if you are interested.
Job ID:26-02949
Pay Range: $80 - $81/hour. Employee benefits include, but are not limited to, health insurance (medical, dental, vision), 401(k) plan, and paid sick leave (depending on work location).
Key Responsibilities:
- Work closely with product marketing, go-to-market teams, analytics, and finance Critically evaluate and size impact of addressing business problems with segments, audiences and cohorts and the potential impact of various strategies.
- Craft and implement advanced lifecycle strategies, across various channels like email, SMS, push notifications, in-product, and landing pages, using segmentation techniques such as cohort age, behavioral scoring, product engagement, and AI/ML-informed intent signals.
- Apply data-driven insights and predictive models to enhance customer experiences and maximize customer retention.
- Drive attach, upgrade, retention and trial conversion strategies
- Implement gamification best practices to boost product adoption, develop habit loops, and increase engagement across different lifecycle stages.
- Build detailed program schedules - from project kick off, campaign development, Q/A, legal review, to deployment and results tracking. All while managing stakeholder expectations and communicating out project timelines.
- Work cross-functionally with product marketing, engineering, data and marketing operations, analytics, creative, and legal teams to spearhead initiatives, without direct reports, in order to optimize the omni-channel end-to-end customer experience.
- Identify the key performance indicators to measure success, both leading and lagging indicators, including: revenue impact, ROI, retention, and customer growth.
- Recommend test plans to measure incremental lift for customer growth, onboarding, trial conversion, and retention strategies, including A/B testing.
- Analyze results along with analysts and recommend optimization opportunities.
- Write creative briefs.
- Manage creative development with content and visual designers and developers.
- Solicit legal approval for marketing assets.
- Partner with the Marketing Operations team to document requirements to bring strategies to the launch phase.
- Launch full-scale programmatic campaigns, involving hands-on tasks such as copywriting, journey mapping, and flow quality assurance
Key Requirements and Technology Experience:
- Drive growth marketing, lifecycle marketing, and personalization initiatives leveraging advanced analytics and AI including ML, gen AI, recommendation systems, etc.) and marketing & sales technologies for SaaS products.
- Breadth of knowledge across all areas of CRM marketing channels (e.g., email marketing, push notifications, SMS, in product display ads) with depth and hands-on experience in at least one
- Deliver AI-driven marketing solutions with strong command of different types of model techniques such as propensity models, AI/ML models or generative AI and applying them to impactful marketing use cases.
- Use Google Docs, Google Sheets, Google Slides and digital canvases such as Miro or Mural to facilitate verbal, written and visual presentation.
- Use reporting dashboards including Tableau, Amplitude
- Leverage Project Management software such as Quick base, Workfront, Asana, or Jira to organize, track, and manage projects.
- BA / BS degree is required. Confirmed with Hiring Manager. Candidates must have a Degree.
- Bachelor's degree in Business or Marketing - HIGHLY PREFERRED
Our client is a leading IT Industry and we are currently interviewing to fill this and other similar contract positions. If you are interested in this position, please apply online for immediate consideration.
Pyramid Consulting, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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