Marketing Specialist - Email III

Position: Salesforce Marketing Cloud Specialist
Location: Remote
Duration: Contract
Job ID: 175020

Job Overview:
The Email Marketing Specialist will play a critical role within the Marketing team, focusing on building and deploying email campaigns and associated landing pages. This position involves coding responsive HTML emails, utilizing Marketing Cloud's proprietary scripting language, and leveraging automation and database tools to ensure dynamic and efficient email campaigns. The role also includes conducting preliminary testing for functionality and rendering quality, as well as preparing program assets for deployment. The ideal candidate will have extensive experience with Salesforce Marketing Cloud Engagement, AMPscript, SSJS, and SQL, and will be responsible for designing and building sophisticated customer journeys that drive meaningful engagement at scale.

Responsibilities:

• Collaborate with the Digital Communications Team to manage, create, and deploy campaigns by executing tasks related to audience segmentation, email scheduling, and email sending.
• Create HTML paste emails using HTML and inline CSS.
• Prepare Photoshop files as required, slicing and resizing images.
• Build emails/templates using Marketing Cloud template functionality.
• Leverage Marketing Cloud tools and scripting language (AMPscript) to update content and enable subscriber personalization.
• Communicate with internal stakeholders regarding email revisions and other production topics.
• Schedule deployments in the Salesforce Marketing Cloud application and provide completion communications to the client.
• Design and build sophisticated customer journeys using Journey Builder to architect multi-step, cross-channel customer experiences.
• Collaborate with stakeholders to design and manage Data Extensions and optimize data flows using Contact Builder.
• Ensure data integrity across the marketing ecosystem and contribute to integrations, performance tuning, and best-practice development.

Qualifications:

• BA/BS in Web Design and Development, Computer Science, Information Technology, Communications, or related field; or equivalent experience with demonstrated proficiency.
• 4-6 years of experience in front-end web development with strong knowledge of hand-coding HTML and CSS.
• Working knowledge of responsive email coding techniques and best practices.
• Experience working with SQL and relational databases.
• Strong knowledge of Adobe Photoshop and Microsoft Office.
• Experience testing and troubleshooting in multiple browsers or email clients with a strong sense of web design and user experience fundamentals.
• Knowledge of email-compliant HTML and email marketing platforms.
• Excellent written and verbal communication skills, client-facing consulting skills, analytical and problem-solving skills, and strong attention to detail.
• Ability to work effectively within a team in a fast-paced, entrepreneurial environment.
• Ability to organize and prioritize multiple projects and deadlines with minimal oversight.
• Experience with JavaScript, JQuery, PHP, ASP, Object-Oriented Programming, and SQL Server is a plus.
• Experience with reporting and analysis of email metrics is a plus.

About PTR Global: PTR Global is a leading provider of information technology and workforce solutions. PTR Global has become one of the largest providers in its industry, with over 5000 professionals providing services across the U.S. and Canada. For more information visit ;br>
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Pay Range: $55 - $60 per hour
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The specific compensation for this position will be determined by several factors, including the scope, complexity, and location of the role, as well as the cost of labor in the market; the skills, education, training, credentials, and experience of the candidate; and other conditions of employment. Our full-time consultants have access to benefits, including medical, dental, vision, and 401K contributions, as well as PTO, sick leave, and other benefits mandated by applicable state or localities where you reside or work.

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