Senior Analyst - Marketing Science

Title: Senior Analyst Marketing Science
Location: New York, NY (remote)
Type: Contract Our cirect client is seeking a Senior Analyst, Marketing Science, for its Marketing & Communication (M&C) team. In this role, you will partner with stakeholders to answer key business questions analyzing data, uncovering meaningful insights, presenting findings, recommending improvements, and enabling data-driven decision-making for stakeholders. This role reports to the Manager, Marketing Science.

Key Accountabilities:

• Support critical reporting workstreams for organization-level and executive-level reporting, particularly related to Marketing's impact on institutional demand.
• Assist with the creation and ongoing management of data tables for use in various data applications.
• Monitor and report on performance for various aspects of the Marketing & Communication ecosystem, using data visualization, decks, and other forms of communication.
• Conduct focused analyses to answer business questions, joining and transforming disparate data to establish clear takeaways.
• Work with Analytics, IT, and Marketing stakeholders to help build, optimize, scale, and manage Business Intelligence ecosystem.
• Collaborate with internal stakeholders and agency / vendor partners, ensuring your expertise and the collective Marketing Analytics perspective shines through.
• Champion a hybrid "Service / Self-Service analytics model within M&C educating peers as you build solutions to help them.
• Manage workspaces, data refresh, dataflow creation, and the ongoing improvement of data processing efficiency, including automation, where possible.
• Help to improve the taxonomy, process, and technical infrastructure that supports data work across the organization.

Required Skills :

• High school diploma or GED is required.
• Three or more (3+) years of experience working in a Marketing Analytics role.
• Working knowledge of common marketing data types, including web / mobile analytics (e.g., Google Analytics, Heap), advertising analytics (Google Marketing Platform, Meta, The Trade Desk, etc.), and phone tracking (e.g., Invoca).
• Experience with SQL and various downstream data applications (business intelligence, et al.).
• Experience with Microsoft PowerBI, Databricks, and/or dbt is a plus.
• The ability to understand the context of data and how it can inform business analysis.
• Confidence in verbal and written communication, with the ability to synthesize sophisticated information and convey complex ideas in an accessible manner.
• An intrapreneurial mindset, seeking out ways to continuously improve both what is produced and how work gets done.

is an award-winning IT Consulting and Recruiting firm based in the Philadelphia area. We've built personal relationships with our clients over many years and work directly with decision makers on all open positions. Our core values are focused on the highest level of professional dedication to our client's requirements coupled with our desire to partner with highly qualified talent for joint success. 36964802