SEO / GEO / AEO & AI Search Optimization Expert

Job Title: SEO / GEO / AEO & AI Search Optimization Expert

Location: Malvern, PA – Hybrid
Experience: 10–15 Years
Employment Type: Full Time
Job Type: Permanent / Direct Hire

Job Summary

We are seeking an experienced SEO, GEO, AEO & AI Search Optimization Expert to drive organic search visibility and emerging AI-driven search optimization initiatives.

The ideal candidate will have strong expertise in Search Engine Optimization (SEO), Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), AI Search Optimization (AISO), content optimization, technical SEO, structured data, semantic search, analytics, and performance marketing.

This role will focus on improving discoverability and visibility across traditional search engines and AI-powered answer and discovery platforms, including Google, ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.

The successful candidate will combine technical SEO expertise, content strategy, analytics, and knowledge of emerging LLM-driven search experiences to improve organic visibility, AI citations, answer visibility, share of voice, and business outcomes.

Required Qualifications

• 3–5+ years of hands-on experience in SEO, digital marketing, content optimization, search strategy, or a related field.

• Strong foundational and practical knowledge of SEO principles, technical SEO, content optimization, keyword research, and organic search strategy.

• Hands-on or practical experience with GEO, AEO, AISO, AI Search Optimization, LLM SEO, or AI visibility initiatives.

• Experience optimizing content for AI-generated answers, citations, summaries, and AI search experiences.

• Working knowledge of SEO and website analysis tools such as:

  • Google Search Console

  • Conductor

  • Screaming Frog

  • Google Analytics / GA4

  • Similar SEO and digital marketing platforms

• Strong understanding of structured content, Markdown, schema markup, structured data, semantic search, entity optimization, and machine-readable content.

• Strong analytical, communication, presentation, and cross-functional collaboration skills.

Key Responsibilities

<>SEO, GEO & AEO Strategy

• Develop and execute strategies supporting SEO, GEO, AEO, and AISO initiatives.

• Improve organic visibility across traditional search engines and AI-powered search and answer platforms.

• Optimize websites and content for AI discovery, answer extraction, summarization, citation, and visibility.

• Identify opportunities to improve search rankings, AI visibility, organic traffic, citations, and share of voice.

• Monitor emerging developments in LLMs, generative search, AI search, and answer engines.

<>Content & AI Search Optimization

• Serve as a consultative SEO/GEO/AEO expert for content and editorial teams.

• Guide content teams in developing content optimized for both traditional search engines and AI systems.

• Apply structured, semantic, entity-based, question-led, and topic-focused content strategies.

• Improve content clarity, extractability, relevance, topical authority, and AI comprehension.

• Optimize content for AI platforms including ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.

• Develop recommendations to increase the likelihood of content being surfaced, summarized, referenced, or cited by AI-powered search experiences.

<>Technical SEO

• Support technical SEO initiatives involving:

  • Structured data

  • Schema markup

  • Internal linking

  • Crawlability

  • Indexability

  • Site architecture

  • Content structure

  • Metadata

  • Canonicalization

  • XML sitemaps

  • Page performance

• Partner with technical teams to identify and resolve issues affecting search engine and AI discoverability.

• Recommend technical improvements that enhance search visibility, AI readability, semantic understanding, and content extraction.

<>Analytics & Performance Measurement

• Track and analyze organic search performance and AI visibility metrics.

• Monitor KPIs including:

  • Organic traffic

  • Search rankings

  • Share of Voice

  • AI visibility

  • AI citations

  • Citation frequency

  • Search impressions

  • Click-through rate (CTR)

  • Engagement

  • Conversion

  • Content performance

• Build reports and dashboards that communicate performance and trends.

• Translate analytical findings into actionable SEO, GEO, and AEO recommendations.

• Conduct experiments and measure the impact of search and AI optimization initiatives.

<>Cross-Functional Collaboration

• Collaborate with Marketing, Content, Product, Analytics, Engineering, and Technology teams.

• Work with SEO/GEO stakeholders to establish best practices, standards, and optimization frameworks.

• Prioritize initiatives based on business impact, technical feasibility, and search opportunity.

• Communicate recommendations, progress, risks, and results to stakeholders.

• Support special projects related to digital marketing, search, AI visibility, and content optimization.

Must-Have Technical Skills

SEO / Search Marketing

• Search Engine Optimization (SEO)

• Technical SEO

• On-Page SEO

• Content SEO

• Keyword Research

• Search Strategy

• Organic Search

• Search Ranking Optimization

• Search Intent

• Content Optimization

• Internal Linking

• Site Architecture

• Crawlability

• Indexability

GEO / AEO / AI Search

• Generative Engine Optimization (GEO)

• Answer Engine Optimization (AEO)

• AI Search Optimization (AISO)

• LLM SEO

• Generative Search Optimization

• AI Visibility

• AI Search

• Answer Engines

• Generative Search

• AI Content Optimization

• LLM Visibility

• AI Citations

• Citation Optimization

• AI-generated Answers

• AI Search Experiences

AI Platforms

• ChatGPT

• OpenAI

• Claude

• Anthropic

• Perplexity

• Google Gemini

• Google AI Overviews

• Generative AI / GenAI

• Large Language Models (LLMs)

Technical SEO & Content Skills

• Schema Markup

• Structured Data

• JSON-LD

• Semantic Search

• Semantic SEO

• Entity SEO

• Entity-Based Optimization

• Knowledge Graph

• Machine-Readable Content

• AI-Readable Content

• Markdown

• Question-Led Content

• Topical Authority

• Content Architecture

• Content Taxonomy

• Metadata Optimization

• Internal Linking

• XML Sitemaps

• Canonical Tags

• Robots.txt

• Technical Website Audits

Analytics & SEO Tools

• Google Search Console

• Google Analytics / GA4

• Conductor

• Screaming Frog

• SEMrush

• Ahrefs

• Moz

• BrightEdge

• Similar SEO platforms

• SEO Reporting

• SEO Dashboards

• Search Analytics

• Competitive Analysis

• Share of Voice Analysis

Performance Marketing Skills

• Digital Marketing

• Organic Growth

• Performance Marketing

• Content Marketing

• Search Marketing

• Conversion Optimization

• Marketing Analytics

• Campaign Performance

• KPI Development

• ROI Analysis

• Experimentation / A/B Testing

• Competitive Intelligence

Preferred Qualifications

• Experience developing GEO/AEO/AI Search strategies for enterprise websites.

• Experience measuring visibility across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.

• Experience with LLM-focused SEO and generative search optimization.

• Experience with structured data and advanced semantic/entity-based SEO.

• Experience with enterprise SEO platforms such as Conductor, BrightEdge, or similar tools.

• SEO, digital marketing, analytics, or related professional certifications are a plus.

• Experience working with large, complex, enterprise websites is preferred.

• Strong understanding of the rapidly evolving LLM and AI search ecosystem.

Core Dice Search Keywords

SEO Expert, SEO Specialist, Senior SEO Specialist, SEO Consultant, Technical SEO, SEO Strategist, SEO Manager, Search Engine Optimization, Digital Marketing, Performance Marketing, Organic Search, Content SEO, GEO, Generative Engine Optimization, AEO, Answer Engine Optimization, AISO, AI Search Optimization, AI SEO, LLM SEO, Generative Search, AI Visibility, AI Search, AI Discovery, AI Citations, Citation Optimization, Answer Engine, Generative AI, GenAI, LLM, Large Language Models, ChatGPT, OpenAI, Claude, Anthropic, Perplexity, Gemini, Google AI Overviews, Semantic SEO, Semantic Search, Entity SEO, Entity Optimization, Structured Data, Schema Markup, JSON-LD, Markdown, Machine Readable Content, AI Readable Content, Topical Authority, Content Optimization, Technical SEO, Google Search Console, Conductor, Screaming Frog, SEMrush, Ahrefs, BrightEdge, Google Analytics, GA4, Search Analytics, Organic Traffic, Search Rankings, Share of Voice, SEO Analytics, Digital Marketing, Content Marketing, Search Marketing, Performance Analytics, AI Content Optimization.

Education

Bachelor's degree in Marketing, Digital Marketing, Communications, Computer Science, Information Technology, Business, or a related field preferred.

Location

Malvern, PA – Hybrid

Employment Type

Full Time / Permanent