Social Media Marketing Manager
Description:
This role will be responsible for creating and executing B2B and B2C strategic marketing plans for target healthcare audiences and leading social media efforts for the education team across multiple platforms. The candidate will be comfortable with receiving constructive feedback and demonstrate an ability to take direction.
Key responsibilities:
Manage a comprehensive B2B and B2C social media marketing plan for the education team
Manage and maintain all social media platforms, including but not limited to Instagram, Facebook, Twitter, LinkedIn, and YouTube
Generate high-quality, on-brand content that resonates with the target audience, collaborating with the relevant teams to create visually appealing and shareable content.
Manage a detailed social media content calendar, ensuring a consistent posting schedule and a variety of content types (images, videos, blog posts, interactive content).
Collaborate with stakeholder groups to prioritize and integrate with the larger social media strategy for the entire company
Working closely with product and audience engagement teams to provide the social media strategy for the overall omnichannel engagement approach for program promotion for both online and live activities
Plan and execute paid marketing strategies and work within allocated budgets to maximize reach and activation
Provide detailed metrics and trends reporting on social media activity
Be a leader internally about social media and its value to the organization
Support sales training efforts
Skills and capabilities:
Proactive, with a strong sense of self-direction
Strong interpersonal skills
Ability to engage key internal stakeholders to achieve objectives
Excellent communicator both written and verbal
Detail-oriented and deadline-focused
Resourceful with ability to quickly take projects from idea to execution
Strategic and creative thinker, inquisitive and willing to evaluate/change current processes
Comfortable with presenting to internal and external stakeholders
Requirements:
3-5 years of related work experience, preferably in a healthcare environment
Marketing degree, Diploma in Marketing or equivalent experience
Excellent knowledge of major social media platforms: Facebook, Twitter, Instagram, LinkedIn, YouTube and experience of marketing across these channels
Strong understanding of social media analytics and tracking tools to measure campaign success.
Demonstrated ability to support sales teams
Proficiency in Excel, Word and PowerPoint
Experience in Social Media data sources and analysis
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